Fidelity Life embarks on expansion drive

The company’s managing director Mr Simon Chapereka said they       were continuing their branch  rollout plan so as to recover lost ground.
“We are continuing our branch rollout plan so as to recover the lost ground, however the expansion  will be guided by the economic recovery activity in those particular areas or regions.
“The branch should be able to write meaningful business to  sustain itself and we are continually looking at the products we offer   to the market to assess their continued relevance and appropriateness to meet current  and new market requirements,”            he said.

He expressed optimism in 2012, saying the economy continued to stabilise, seeing many industries improving on their capacity utilisation.
“More jobs are likely to be created and more disposable  income in the hands of the consumers which means we also have the chance to do better as our business depends on the performance of other sectors,” Mr Chapereka said.

He said they had put plans that were aimed at benefiting from the chances in economic trends this year, which he could not reveal for business reasons.
“We have put in plans which we are already implementing to ensure that we exploit these improvements in the economy.

“We are continually looking at    the products we offer to the market to assess their continued relevance and appropriateness to meet current and new market requirements.”
He, however, said that they were concerned with the continued shortages of credit lines that   were slowing down economic recovery.

“We are equally concerned with the market by the continued liquidity shortage on the market as it does have a negative   effect on the national economic activity.
“Naturally, we would welcome an improvement in the availability of cash in the market,” he said.

Mr Chapereka said they would welcome the continued political  and economic stability as it was going to promote national development and also hasten the country’s recovery from the hyperinflation era.
“Zimbabwe is a very attractive investment destination because we have the natural resources, the infrastructure and the skilled manpower.

“Assets can be purchased relatively cheaper in Zimbabwe  and investment returns being obtained are very attractive as current money market returns are about 13 to 16 percent.

“Where in the world can you  get such returns in $?” he asked.
He added that the country had not been able to capitalise  on this due to perceived uncertainty in the Zimbabwean environment.
“We need to conclude the indigenisation chapter and the issue of elections one way or another. Once these two issues are sorted out, I believe we will be ready to roll,” he said.

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