Firms cut baby formula prices in China

said its Dumex subsidiary would reduce baby formula prices in China, adding details would be announced later.
A unit of Swiss-based Nestle, Wyeth Nutrition, said it had already slashed prices by as much as 20 percent after the government launched an investigation into several foreign firms.

Wyeth confirmed the investigation by China’s top economic planner, which had been reported by state media, and pledged in a statement “immediately” to cut prices on some formula products by 6 to 20 percent.

The responses came after media reports on Tuesday that the National Development and Reform Commission had launched a probe of foreign baby formula makers for high prices resulting from a monopoly-like situation.

Wyeth said it was “actively co-operating with the anti-monopoly investigation” and promised not to raise prices on new formula products for a year.
A spokeswoman for Wyeth’s parent Nestle confirmed the moves but declined further comment.

A 2008 scandal involving tainted formula that killed six children and sickened more than 300 000 has prompted Chinese consumers to shun local brands and created huge demand for foreign products, both those sold through normal channels and those informally imported. Buyers looking to supply Chinese consumers caused shortages of formula at retailers in several European countries and Australia earlier this year.

The government has vowed to crack down on safety violators and called for strict monitoring of milk powder production in an attempt to restore public trust in domestic companies. But Shanghai mother Wan Leilei buys formula from Abbott Laboratories for her six-month-old son, saying she is undeterred by the higher price.

“I, as well as most other Chinese, will spare no money when it comes to kids,” she said.
“As long as I trust the brand . . . price changes, either up or down, do not affect my buying decisions that much.”

Besides Wyeth, Danone and Abbott, other foreign companies being investigated by the NDRC include Mead Johnson Nutrition, and Dutch firm Royal FrieslandCampina, which produces the Friso brand, according to state media. – AFP.