Fully participate in economic building, women urged

“Women are very capable and can do equal tasks that men can do, which is the reason why some women own their business empires these days.
“Resources are there and women do have skills, what they only need is the confidence to venture into male dominated spheres and contribute meaningfully to the economy,” she said.

Mrs Frazier said there was a need to change people first in order to see the much-needed transformation in the local economy.
“For economic recovery, there is a need for human empowerment psychologically so that people can see and appreciate  the potential that is available for              them.”
She said there was also a need for an information base that is strong for businesses to make meaningful progress.

“I would encourage women to get themselves educated and research in the fields of their businesses so that they see how other people do it because information is important for growth and development in any organisation.
“This will help change the way people see things for growth to be realised as well as for organisations to come up with ideas and innovations that promote productivity,” she said.

Mrs Frazier called on local companies to come up with strong managerial structures that promote innovation and diversity.
“Usually, it is the management structure of an organisation that                allows it to grow as managers are responsible for resource utilisation and fostering of a culture that promotes investor, customer and employee confidence and trust.

“It is important for local companies to be properly governed as this is a catalyst for efficiency,” she said.
In a separate interview, the marketing director of Pipe Spring Marketing,    Miss Precious Sibanda, said she appreciated the women empowerment programme in Zimbabwe as it had emancipated a lot of them economically.

“It is now time for the women to stop dragging each other down but to unite forces and find their way up the economic ladders.
“Women are usually better leaders   as they know how to utilise resources hence they could help rebuild the corporate governance systems in the country that are poor at the moment,”  she said.

Miss Sibanda said her organisation  intended to do programmes that were specially crafted for women.
“It is time women businesspeople, managers and upcoming entrepreneurs are put on the forefront to promote the growth of the local economy,” she said.