GMB to rebrand eleven products

He said improving market efficiency would bring positive results to GMB.

“There are gaps in the market which we need to fill, as a result we are in the process of rebranding most of our products,” he said.

Among other things, the GMB produces through its commercial unit rice, mealie-meal, and salt.

Mr Mandizha said the board was also going to introduce two new products, namely jam and chunks.

The products are traded under the silo brand name.

“We want to establish Silo as the new market leader in line with our strategic thrust,” he said.

He said the board had made significant steps towards commercialisation.

“The GMB is now a gear higher in terms of separating its Strategic Grain Reserve function and its commercial wing,” Mr Mandizha said.

He said 15 years ago GMB used to supply about 80 percent of its products in the market compared to between five and 10 percent in 2009.

“As an organisation, we have told ourselves to move an extra mile to ensure that we hit the market and are able to make an impact in the commercial arena,” he said. — New Ziana.