Precious Manomano, Herald Reporter
With firm prices and good grading at both contract and auction floors, this year’s tobacco season is promising to be a remarkable turnaround compared to previous years.
Farmers, transporters, vendors, and contractors alike are buoyed by the current market climate, eagerly anticipating a peak in business in the coming weeks.
At the Tobacco Sales Floor, a vibrant scene unfolds as farmers, fuelled by fair compensation, stock up on groceries after receiving their payments.
The atmosphere is one of celebration and optimism, with many recounting how tobacco farming has transformed their lives.
The excitement is palpable as farmers gather in groups, exchanging stories of their experiences and the positive changes they hope to bring to their families.
Taurai Gwedu from Nyazura said as long as the prices are right, and the payment is on time, then all is square.
“We are happy that prices are still good, and the services offered here make us feel at home. Timeous payments will allow us to purchase inputs at fair prices,” he said.
The sense of community at the auction floors fosters a supportive environment, where farmers encourage one another and share tips on maximising their profits.
Gwedu described this season as the best yet, elaborating that the consistent pricing has created a sense of stability that was previously absent.
“These are prime leaves that we have delivered, and we expect higher prices when we return next week. So far, we have no complaints,” he said, his eyes gleaming with hope for what lies ahead.
His sentiments are echoed by Mrs Judith Mhizha of Matepatepa, who expressed joy at receiving thousands of dollars after selling 10 bales.
“This will help me buy food and send the children to school. I have many grandchildren who need my assistance. This is a great day for me,” she said, her voice filled with satisfaction.
Eldridge Dube, also from Matepatepa, reflected on how the marketing season brings joy to farmers who have worked tirelessly for their families.
“We plan to buy groceries in bulk to last the whole year,” he shared, highlighting the financial relief that the current market conditions provide.
“For many of us, this is not just a job; it’s a way of life. The profits allow us to invest in our children’s education and secure a better future for them.”
Security has been a priority this season, with Chief Security Officer for Southerton Constituency, Mr Godfrey Makwanya, assuring that measures are in place to protect farmers from potential threats.
“We have not received any reports of robbery so far, and we hope to maintain this until the marketing season ends,” he stated.
The heightened security measures have provided peace of mind, allowing farmers to focus on their work without fear of theft or harassment.
Elma Mariga, a vendor specialising in cooking sadza, is equally optimistic about the season’s potential.
“This is our time to make money because there are so many tobacco farmers,” she noted, eagerly anticipating an influx of customers as the season peaks.
Her dishes, particularly sadza and chicken, are a hit among the farmers, who are keen to enjoy hearty meals after a long day at the auction.
“We keep our prices affordable to attract more customers, and with the number of farmers around, it’s a win-win situation for all of us,” Elma said.
As the marketing season progresses, prices at the auction floor are firming, further boosting farmer morale.
The highest price on the opening day reached $4,99 per kilogram, a slight increase from last year’s $4,98.
On Day 2 about 200 316 kg were sold for $557 653 compared to 1 044 926 bales sold for $3 615 138 bales at contract floors, a promising sign for the weeks to come.
Farmers are optimistic that this trend will continue, allowing them to reinvest in their farms and communities.
In this atmosphere of hope and prosperity, the tobacco marketing season stands as a testament to the resilience and hard work of farmers, marking a time of joy and financial upliftment for many families.
As they gather to celebrate their successes, it’s clear that this season is more than just a business opportunity; it’s a chance for farmers to improve their lives and create a brighter future for generations to come.



