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Online Reporter
This year, Dutch beer giant Heineken saw its brand value spike by 10 percent to US$7,6 billion, overtaking Corona Extra, now valued at US$7,4 billion.
The world’s most valued and loved beer, wine, and spirits brands include Heineken, Moët & Chandon, and Maotai.
This is according to Brand Finance’s annual 2023 report on the most valuable alcoholic drinks brands.
This year, Dutch beer giant Heineken saw its brand value spike by 10 percent to US$7,6 billion, overtaking Corona Extra, now valued at US$7,4 billion.
Heineken’s brand growth is owed to the launch of the brand’s Heineken Silver, a premium lager made from sustainably sourced barley in support of the brand’s Brew a Better World sustainability model.
“It seems like beer drinkers are not necessarily drinking more, but instead, are drinking better. Visits to bars and restaurants are becoming less regular and less spontaneous, meaning many consumers are looking to trade-up on their beer of choice, prioritising taste and quality over price.“Beer brands that are delivering on high-quality premium lagers seem to be doing well,” said associate director at Brand Finance Henry Farr.
In the spirits category, elite Chinese baijiu brand Moutai is the world’s most valuable brand for the eighth consecutive year, valued at US$49,7 billion.
Moutai has been hailed as China’s national liquor, and its deep heritage and association with the country’s tradition have contributed to its market dominance.
“Moutai has continued to prioritise innovation within its home market and started launching its new global marketing initiative, enhancing its global footprint and brand awareness by introducing its ‘tasting era’ concept.
“In 2022, ahead of Chinese New Year, Moutai hosted its first online sale, auctioning some of the brand’s rarest Chinese baijiu. The auction was exclusive to China-based consumers, aligning with the brand’s perceptions of scarcity and exclusivity,” the report said. – Moneyweb
Online Reporter