Chronicle EditorEvery year, more and more virtual casinos. Due to the high competition, operators must make a lot of efforts to improve the quality of entertainment venues. During the pandemic, many of them managed to bring the casino to a new level and attract thousands of new customers. They were able to do this by creating the most exciting and comfortable conditions for players. Companies have a unique advantage due to using the latest technologies, particularly artificial intelligence (AI). With its help, it is possible to process a massive amount of data, which is beyond the power of even a whole team of professionals.
AI is widely used in various spheres, especially where much information needs to be analyzed. It processes the flow of data, identifies patterns, establishes behavioral patterns, and provides markers for response. Programs successfully perform these tasks. Artificial intelligence can also be called a program, but with enhanced abilities.
Online casinos are to enhance the quality of their sites in various aspects:
- Personal customization of the gaming portal.
- Protection of user data and accounts.
- Improving the quality of service.
- Prevention of tinkering.
All these factors can undoubtedly have a positive impact on the gambling industry. However, some experts are about this.
However, objectively, the widespread use of artificial intelligence has not even begun. After all, the vast majority of gambling operators simply can not understand the full potential of these technologies and clearly define the scope of their application.
Our authors studied the most active online casinos on the advertising market, such as 1win or Pin Up, and did not see the widespread use of artificial intelligence. However, 1win is probably using AI technology to improve the usability of their site.
We came to this conclusion after we decided to create an account at this online casino. As it turned out, requires minimum time and actions. It is enough to complete a small questionnaire or link the account with your social media account.
The interface is so simple that even older people are unlikely to experience the slightest difficulty. Therefore, we take the liberty to assert that analytical artificial intelligence could have been used in the design of the website and application.
It is important to note that artificial intelligence is still developing, so gambling clubs cannot refuse human participation. They need analysts, support specialists, personal managers for clients, and other employees who will make the resource customer-oriented. But AI can do a lot of things.
Personalized customization of a gaming portal
AI analyzes information about what games are most interesting to the visitor. These games are displayed first in the catalog despite the fact that the visitor personally did not add them to his favorites. In addition, it is possible to recommend popular slot machines. Approximately the same algorithms are used to display the top content on YouTube or Netflix.
On some sites, AI is connected to form personal settings for customers. For example, a player likes to play slots in silent mode. Accordingly, in the future, games will also be launched without sound.
Protection of user data and accounts
The security of customers’ personal information and money is one of the main principles of any conscientious online casino. Therefore, the actions of the resource’s guests are always checked for fraud. For this purpose, special artificial intelligence algorithms are used. They are ways to identify unscrupulous behavior of visitors at an early stage.
If a fraudster is suspected of gaining access to the player’s profile, it is blocked. Financial transactions and the use of the user’s personal data are unavailable after that. The genuine player is notified and can regain access to his account. The AI also blocks account creation if it suspects that a bot is trying to register on the site.
Improving the quality of service
To improve service, virtual casinos use personalized chatbots equipped with advanced functionality.
At the moment, on many sites in chatbots the user can get general information. For example, information about the site, the rules of the game, the withdrawal of winnings and so on. Bots differ from real people in the institution’s support service as they are not able to answer only standard requests.
Chatbots with AI are becoming popular in gambling. This is due to the possibility of training them in communication. Thanks to this, they can give advice in non-standard situations or direct questions to a tech support specialist who can answer them.
Online Reporter