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Africa Moyo Senior Business Reporter
The first Indonesian firm in Zimbabwe, Amazing Shine Indozim, is set to start earning foreign currency for the country from exports of its products that include instant noodles and medical drugs.
This was said by Deputy Ambassador of Indonesia in Zimbabwe, Dr Partogi Samosir while addressing delegates during last week’s SMEs International Expo in Harare. “Since August 2018, Indonesia has established its first company in Harare named Amazing Shine Indozim,” said Dr Samosir.
“We will export its very famous instant noodles called IndoMie . . . furthermore, we will export medical and hospital equipment such as medicines, furniture, incubator radiology, hyperbaric, oxygen generator, and hospital facilities.
“Amazing Shine Indozim have exported hospital equipment to Germany, Sweden, Denmark, and Norway.”
The company also has IndoMie instant noodles factories in Nigeria, Egypt, Sudan, Morocco, Ethiopia and Kenya.
Dr Samosir said Amazing Shine Indozim is designated to be the official partner to produce military uniform for the United States of America and the North Atlantic Treaty Organisation (Nato).
The company has more than 45 years’ experience in dyeing and printing, has potential to transform the country’s textile sector, which has been sneezing since the turn of the millennium.
Amazing Shine Indozim’s spinning and weaving unit transforms fibre into yarn, and then yarn into greige.
Dr Samosir said they are employing “outstanding latest state-of-art machineries and technology” to produce various types of fabric with light, medium and heavy construction.
“We deliver the most innovative products in accordance to our customer’s needs and requirements,” said Dr Samosir.
Meanwhile, Dr Samosir said there were no short-cuts for SMEs to succeed.
He said there was need to “go through hard tests and various kinds of failure” before starting to record meaningful business.
“The most important thing is not capital, but entrepreneurship mentality. SMEs need a process. And the processing time differs between one company to another,” said Dr Samosir.
He said among other issues, SMEs must understand market needs; know their competitors; produce and sell quality products; sustainable business plan; and exploit new media technologies particularly social media platforms which help save time and costs.
Dr Samosir said: “Zimbabwean businesses accelerating their adoption of digital (platforms) will not only drive growth and profitability (but) will help achieve important national objectives for higher employment, improved living standards and greater international competitiveness.”
He also said going digital must be an important agenda item for Government given its critical role in transforming business operations.
Indonesia says it keen to play its part in promoting local SMEs and other bigger companies for mutual beneficial.
It is expected to host the Indonesia-Africa Infrastructure Dialogue in August next year, where various issues affecting business would come under discussion.
Online Reporter