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Kambucha — a locally brewed beverage produced by Fresh Kambucha Zimbabwe has proven to be a favourite drink among consumers as the product has various health benefits.
Made from natural ingredients such as lemon, garlic, black pepper, and ginger, Kambucha has medicinal benefits that come with consuming it as it aids digestion, helps in cleansing the male reproductive system, boosts the immune system, and treats back pain.
Kambucha is packaged in different varieties and flavours — with the common ones being the Kambucha Lemon Drink, the Fresh Kambucha (labelled Number 3) Drink and the Manyuchi Power Drink.
For over two years, the “fermented beverage” has been well accepted in the market in the rest of the country including Bulawayo, as it has penetrated the market and maintained its stronghold in the industry.
Degaulle Matesu who is Fresh Kambucha Zimbabwe Marketing Manager said they were happy and satisfied with the performance of their products in the local market, saying interest in the brand was growing among consumers. He also outlined various health benefits associated with drinking Kambucha.
“The Kambucha product has been warmly received in Bulawayo and other parts of Matabeleland. Consumers have shown great interest in its unique taste and health benefits, leading to a growing demand in these regions.
“Kambucha offers numerous health benefits, including improved digestion, boosted immunity and detoxification of the body. It is rich in probiotics, antioxidants and vitamins, which contribute to overall well-being. We have pushed massive volumes in the market a sign that our products are in demand,” said Matesu.
Matesu assured the public that Kambucha was a healthy brand. He said they always do thorough tests before they package their products to maintain top quality.
“We understand the concerns regarding licensing and quality of products. Our Kambucha is produced following strict quality control measures and complies with all relevant health and safety regulations.
We conduct regular quality tests and audits to ensure that our product meets the highest standards. Consumers can trust that they are getting a safe and high-quality beverage,” said Matesu.
As a way of giving back to the community and empowering artistes, Kambucha will soon name and promote brand ambassadors for their brand in Bulawayo.
“To keep Kambucha’s status relevant in the market, we are focusing on innovative marketing campaigns, continuous product quality improvements, and engaging with our customers through social media and community events. We also regularly introduce new flavours to keep our product line fresh and exciting.
“We believe that having local influencers and health advocates representing our brand will help us connect more deeply with the community and spread awareness about the benefits of Kambucha, but everything is still under construction,” said Matesu.
derick.khumalo