adminattributed the high ticket prices in the industry partly to entertainers’ astronomical asking prices.
Rock recently made headlines by making over 90 percent of the tickets for his upcoming summer tour US$20. In a recent Rolling Stone interview, Rock spoke on his new business model and how it required some financial sacrifices from the 42-year-old rocker/rapper:
“I said to them, ‘Look, I’ll go in as your partner. Don’t guarantee me a dime; if nobody shows up, I’ll lose money.
“It costs us US$125 000 to show up with our crew and whatnot,” he explains.
“I also said, ‘But I want to share beer, parking, hot dogs. Let’s put the money in a pot at the end of the night and figure out, based on the numbers, what I’ll get paid.’ Even if it sells out, I’ll take a pay cut.”
The concert will also offer free sandwiches and coffee at certain markets.
Rock asserts it costs upwards of US$125 000 to put on each show and if attendance for the tour is not spectacular it could be a disastrous financial move.
Kid Rock will be joined by Kool and the Gang and Uncle Kracker on the tour’s first leg and then ZZ Top (in replacement of Kool and the Gang) for the second leg. The tour begins June 28 in Bristow, VA. — Allhiphop.
Online Reporter