Online Reporter
Mbulelo Mpofu, [email protected]
AMID uncertain funding for African projects, Zimbabwe’s creative sector welcomes the British Council’s Creative Economy Week (CEW). This year’s CEW features the Magitare Confluence, a new event on 5 March at Bulawayo’s Oasis Creators Hub. It aims to unite artists, entrepreneurs and technologists, fostering collaboration at the intersection of creativity, technology and business.
The CEW’s opening ceremony will commence in Harare, featuring a Creative and Cultural Industry Leaders’ IP Roundtable. The programme will span five consecutive days from 5 to 10 March, encompassing a Fashion Exhibition, a Music Contracts and Royalty Masterclass and other compelling events.
The Magitare Confluence comes at a pivotal juncture, particularly given global events that have strained resources and support for the arts across Africa. Tariro Chaniwo, also known as Tariro NeGitare and a co-curator of the Confluence, reflected on the inspiration behind this initiative.
“The Magitare Confluence was inspired by the necessity to establish a dynamic space for dialogue among artists, entrepreneurs and technologists. It aligns with the British Council’s Creative Economy Week by championing the significance of creativity as a catalyst for economic growth and social change,” she said.
This confluence transcends a mere meeting; it serves as a vital lifeline. By uniting individuals from various sectors, it seeks to cultivate an environment where ideas can flourish and collaborations can take root.
“Both initiatives aim to foster collaboration and explore the intersections between creativity, technology and business,” she said.
The theme of the Magitare Confluence, “Growth Reimagined,” underscores the role of creativity in driving sustainable growth. Attendees can expect a rich array of experiences, including engaging keynote addresses, panel discussions and networking opportunities.
“We’ll have Dumisani Nkala, the managing director of TELCO, delivering a keynote address on ‘The Power of Creativity in Driving Change,’” she said.
This address promises to explore how creativity can transform communities and propel progress.
The event will feature diverse topics pertinent to the contemporary creative landscape. From digital art and sustainable practices in creative industries to the role of technology in enhancing artistic expression.
Participants will therefore gain access to a wealth of knowledge.
“Attendees will also have the chance to showcase their talents, gaining visibility and support,” said Tariro.
The primary objectives of the Magitare Confluence are clear: to foster collaboration, inspire creativity, and enhance networking among creatives and entrepreneurs.
“By bringing together diverse participants, we envision the Confluence as a catalyst for new projects and initiatives that contribute to the growth of the creative economy in Bulawayo and Zimbabwe as a whole,” said Tariro.
This vision aligns with the broader goals of CEW, which aims to promote sustainable practices and ethical considerations within the creative sector.
Tariro NeGitare’s enthusiasm for the potential collaborations arising from this event is palpable.
“We hope to see collaborations that bridge different creative fields and industries leading to innovative projects and partnerships,” she said.
From joint ventures between artists and technologists to community-driven projects, the Confluence aims to inspire attendees to connect and explore the possibilities that lie ahead.
The line-up of speakers at the Magitare Confluence is impressive, featuring some of the brightest minds in the creative economy. Alongside Dumisani Nkala, Carl Joshua Ncube, the founder of Rural BnB, will lead a session on “Digital Storytelling: Crafting Compelling Narratives.” This session will focus on engaging audiences in the digital age, a critical skill for contemporary creatives.
Additionally, Terrence Mugova from “Educate” will discuss “Managing Finances as a Freelancer,” providing essential financial tips for independent creatives navigating the often-turbulent waters of self-employment. Tariro NeGitare mentioned that a panel discussion will include the likes of Mpi Ndebele, Ngoma Nehosho’s Walter Wanyanya and the National Arts Council of Zimbabwe’s Provincial Arts Manager for Bulawayo, Cleopatra Dube, who will focus on collaboration and co-creation in the creative economy.
Wanyanya, a renowned events curator, expressed his excitement about participating in the Confluence.
“I am a firm believer in the sharing of information and knowledge. We need to ensure those who follow us do better than we did, and that can only be achieved if we teach and not withhold critical information,” he remarked.
He emphasised the importance of creating a free and open space that fosters meaningful conversations leading to solutions.
Breaking down the intersections of creativity, technology, and business, Wanyanya believes that Bulawayo is the creative capital of Zimbabwe, filled with untapped talent ready to be unleashed.
“Our goal is to make sure we accelerate that process,” he said.
The Magitare Confluence is more than just an event; it’s a platform for change. In a landscape where the creative industries are often underfunded and undervalued, initiatives like this provide a crucial lifeline for local artists and entrepreneurs.
“Our goal is to inspire attendees to connect, collaborate, and explore new ideas that can propel the creative economy forward,” Tariro said.
Wanyanya said: “The message is simple: It’s possible. What we have done and are doing is not easy, but it’s not impossible. If we all band together and drive in one direction, we will see even more daring creatives doing bigger, better work across all areas of the creative economy.
“It’s critical to hone in on and sharpen your talents, invest in skills and always be on top of your game.
Build good relationships that are essential for growth and remember that the creative journey is continuous — never arrive, but celebrate your milestones.”
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