adminthe new brand, “A World of Wonders”.
The brand, which has since been launched in the domestic market and various source markets such as Russia, United Kingdom, Brazil, Spain and China, among others, has yielded positive results as witnessed by the growth in the amount of tourism arrivals in the country.
The first half of the year saw an increase in arrivals by 16 percent.
In this year’s edition of Sanganai, we will continue instilling the new brand to the public so that they live the brand, “A World of Wonders”.
Our Wonderful People and Culture
Our people are our number one attraction and the pillar of all the wonders that we offer to the world.
Endowed with a rich culture, Zimbabweans are renowned for their friendliness and hospitality, a multi-racial society where people of all races, colour, religious and political persuasion live in harmony.
Rich History and Heritage
From pre-colonial history through the first, second and third Chimurengas, pre- and post-independence period, Zimbabwe has a history that no historian or ordinary person can afford to ignore.
Evidence of the history is everywhere and the Zimbabweans love telling their own history.
The country boasts of five Unesco World Heritage sites and one intangible world heritage for humanity.
The Majestic Victoria Falls
The majestic Victoria Falls – known locally as Mosi-oa-Tunya, undisputably Zimbabwe’s premier tourist attraction and one of the seven wonders of the world, the Victoria Falls is a Unesco World Heritage Site.
The Falls are truly a magnificent sight, where million of gallons of water plunge over a 1,7km-wide cliff into the narrow gorge below.
On November 16, 1855 David Livingstone became the first European to view their awesome splendour and he named them after Queen Victoria of England.
Mostly referred to as the World Adventure Capital, Victoria Falls is famous for nerve- wrecking activities like whitewater rafting and river boarding, canoeing, elephant-back safaris, hot-air ballooning, bunji jumping, gorge-sliding, jet boating, walking safaris, horseback riding and safaris, game drives, cultural tours, village tours, bird watching and birding safaris, fishing, golf and hunting.
The Great Zimbabwe
The largest and most significant ancient monument south of the Sahara.
This is where the people of Zimbabwe established their earliest most sophisticated state formation – the Munhumutapa Empire – and where present day Zimbabwe derives not only its name from but also the national emblem, the Zimbabwe Bird.
Close by is the country’s oldest town established by the pioneer column in 1890 as Fort Victoria although there were inhabitants already living around Great Zimbabwe.
Pristine Wildlife and Nature
Zimbabwe is one of the few countries which set aside 20 percent of its surface area for the conservation of nature.
The country prides itself of having the famous Big Five and an array of other rare wildlife species in its many parks, the largest being Hwange National Park (14 000 km²).
The Mystical Eastern Highlands
On Zimbabwe’s eastern border with Mozambique, running some 300 km from north to south is a string of mountains quite striking in its rugged beauty.
For a holidaymaker in search of rejuvenation, its appeal is obvious, for it offers peace of mind, in a tranquil but stunning environment with a variety of scenery.
The beauty of the Eastern Highlands together with that of the Matobo dazzled Cecil John Rhodes so much that he chose to have Nyanga and Matobo as his bases in the then British Colony.
You all know of the World’s View in Nyanga and the World’s View in Matobo!
Mythical Kariba and the mighty Zambezi
The mighty Zambezi is one of the great African rivers and holds Zimbabwe’s finest tourist attractions: The Victoria Falls, Lake Kariba and Mana Pools.
The year 1958 saw the completion of the Kariba Dam, giving rise to an inland water body 280km long and 40km at its widest point.
Kariba provides hydroelectricity to Zambia and Zimbabwe but also for the unique ecosystem and livelihood for wildlife and humans alike – and is also home of the legendary River God, Nyaminyami.
Online Reporter