Online Reporter
Judith Phiri ,Zimpapers Business Hub
THE national trade development and promotion organisation, ZimTrade is facilitating the participation of local companies, for the second consecutive time at the Windhoek Agricultural and Livestock Show (WALS), running from 30 September to 4 October 2025.
13 Zimbabwean companies spanning leather and footwear, agri-processing, horticultural inputs, poultry, beverages and lifestyle products are participating at the show which remains one of Namibia’s largest exhibitions.
It attracts more than 100 000 visitors annually, including buyers, government representatives, farmers, and consumers from across the region.
In its latest newsletter, ZimTrade said WALS with its unique combination of trade exhibition, cultural showcase and livestock displays makes it an essential platform for countries seeking to access the Namibian market and wider Southern African region.
“Zimbabwe’s participation last year marked its 4th coordinated presence at WALS in recent years. The pavilion attracted considerable foot traffic last year and generated positive interest in the quality of Zimbabwean products.
“Exhibitors secured promising leads, held direct engagements with Namibian retailers and established distribution contacts. The show also provided invaluable market intelligence that informed this year’s strategy, highlighting sectors where Namibia’s import demand was high and where Zimbabwe could realistically supply competitively,” said the organisation.
It said that foundation has set the stage for a stronger and more targeted participation in 2025, while what makes WALS unique was not only the sheer size of the audience but also its regional reach.
ZimTrade said the show attracts buyers and businesses from Namibia as well as neighbouring Angola, Botswana and South Africa.
“This provides Zimbabwean exhibitors with a platform to access not just one market but several. With ZimTrade coordinating business-to-business meetings and facilitating introductions to key distributors, the expectation is that this year’s participation will move beyond raising awareness to closing tangible deals and building long-term trade partnerships,” added the organisation.
“Compared to last year, which had fewer exhibitors and a more exploratory focus, this year’s group is more diverse and sector-specific. Leather producers from Bulawayo and Harare are expected to build on last year’s visibility by negotiating concrete supply agreements in a market where imports of leather goods continue to grow.”
It said trade statistics from Trade Map reveal that Namibia imported goods worth US$8,8 billion in 2024, with processed foods, beverages, and agricultural equipment featuring prominently.
ZimTrade said Zimbabwe’s exports to Namibia in the same year were still modest in value terms, but the alignment between Namibia’s import profile and Zimbabwe’s current export offerings highlights clear potential.
Meanwhile, seven Zimbabwean producers are also showcasing the country’s finest fresh produce such as blueberries, avocados, chillies and peas at the Fruit Attraction 2025 in Madrid, Spain.
The big event for the fruit and vegetable sector is running from 30 September to 2 October, with Madrid becoming the world’s epicentre for operators, retailers and professionals looking to grow, network and transform their business strategies.
Fruit Attraction is the place where international supply and demand meet at the key moment for planning campaigns and opening doors to new markets.
Under the premises of marketing, innovation, quality and knowledge, Fruit Attraction 2025 is presented as the main promotional tool for the fruit and vegetable sector, with the aim of boosting international commercial activity and promoting training and interaction between professionals throughout the value chain.
