Chronicle Editor
Sikhulekelani Moyo,[email protected]
MARKETERS Association of Zimbabwe (MAZ) is on Friday set to host the second edition of the Matabeleland Top Brands and Marketing Excellence Awards to recognise the efforts and achievements of people behind successful brands in the region.
The event will run under the theme: “Igniting Creativity and Growth for Brand Success”.
In a statement, MAZ said: “The awards seek to encourage and celebrate excellence across the marketing process within the business spectrum.
“These awards recognise organisations and people who have achieved outstanding success in their planning and implementation of marketing and related area strategies annually.”
The first edition of the Matabeleland Top Brands and Marketing Excellence Awards was held in 2021.
MAZ executive secretary, Gillian Rusike said the association was excited with the decentralisation of the awards.
“With the Government agenda on devolution, MAZ has seen it necessary to foster the growth of regional brands.
“The time has come for brands that dominate in the Matabeleland region to rise up and spearhead regional growth of the region,” he said.
“Further, these brands should strive not only to become household brands in Matabeleland only, but to dominate every household in Zimbabwe, and start entering regional markets, in Sadc first, and Africa as a whole.”
These awards encompass various categories that highlight different aspects of brand performance.
These awards categories include; best video/tv advert, best radio, print advert, best outdoor advert, social media and digital marketing campaign for 2023.
Last week, MAZ hosted the first edition of the Manicaland Top Brands and Marketing Excellence Awards on Friday 15 September and National Exceptional Marketing awards will be held in Harare on the 29 of September 2023.-@SikhulekelaniM1
Online Reporter