adminThe event will be hosted under the SXSW annual music, film, interactive conference and festival in Austin, Texas.
LionFest will celebrate the release of Snoop Lion’s highly anticipated new reggae album and movie, “Reincarnated”. Snoop Lion will headline LionFest alongside international producer/sound system Major Lazer and Mavado among other acts.
According to Mavado, Snoop Lion is assisting with the development of Jamaican music and he (Mavado) is looking to promote Jamaica on the world stage.
“It’s another great look for me. As an artiste with international aspirations, attending events like SXSW is essential, and to be on one of the big stages is a great opportunity. Snoop’s helping shine the light on Jamaica and our music. So I intend to take advantage of that and uplift my brand and brand Jamaica on such a big stage,” the reggae/dancehall artiste said.
Mavado will also attend the red-carpet USA premiere of the “Reincarnated” documentary.
“Reincarnated” features Snoop Dogg, a rap/hip-hop legend that journeyed to Jamaica, and was influenced to join the Rastafari faith . . . this influence led to the birth of reggae artiste Snoop Lion.
Snoop Lion recently released a reggae single called “Lighter’s Up” which also features Mavado, and both artistes are set to perform the song live at LionFest. — Jamaica Star.
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Online Reporter