adminRumbidzai Mushonga and Joshua Muswere
Media houses have been challenged to implement evidence-based reporting policies to amplify the magnitude and scale of issues affecting children, the UNICEF Representative in Zimbabwe Dr Nic Alipui said.
In a press briefing held in Harare on Tuesday, that emphasised the importance of generating and disseminating knowledge on children and child rights to inform and guide child-friendly policies and programmes, Dr Alipui said the media must stick to evidence-based reporting.
He said the media must be an agent of change with the help of evidence-based reporting and data analytics to amplify the magnitude and scale of issues affecting children to the general public.
“Data analytics and evidence-based reporting help improve and enhance the quality of the programming, planning, implementation, programme policies, monitoring and evaluation, insights, and understanding of what are the issues affecting children. It helps us build capacity, identify clearly what the issues are and how to solve them.
“The media fraternity is a key partner in creating awareness about children’s situations and garnering support for initiatives that promote their rights and improve their well-being,” said Dr Alipui.
Online Reporter