Online Reporter
NAIROBI. – Enhanced cooperation and mutual exchanges between African and Chinese media organizations hold the key to sustaining friendly ties as the two sides pursue a shared future and common aspirations, a senior Kenyan editor has said.
Linus Kaikai, group editorial director and head of strategy at Royal Media Services, one of the largest broadcast media houses in East and Central Africa, said in an interview that Africa-China media cooperation represents a new frontier for advancing economic, social, and cultural ties, with the potential to yield positive outcomes.
Kaikai, who attended the recently concluded fourth China-Africa Economic and Trade Expo (CAETE), said the media industry presents enormous opportunities for both sides to leverage and strengthen their bilateral ties.
Media cooperation was a major highlight of CAETE, which took place in Changsha, the capital of central China’s Hunan Province, from June 12 to 15, according to Kaikai.
“The media aspect was quite significant at this expo because we had the opportunity to interact with media practitioners. Most importantly, we participated in a forum dedicated to the exchange of African and Chinese content,” said Kaikai.
He noted that the quality of output from Chinese media outlets is “superb,” driven by the adoption of emerging technologies such as artificial intelligence (AI) to generate high-quality content.
Kaikai said content sharing should be accelerated to unleash socio-economic benefits for the youth from both sides. – Xinhua
