MICE Masterclass begins

Leonard Ncube

Tourism and Hospitality Industry Deputy Minister Tongai Mnangagwa has arrived to officiate at the Zimbabwe Meetings, Incentives, Conferences and Exhibitions (MICE) Masterclass that has just started at the Zimbabwe Exhibition Centre in Bulawayo.


He is representing Tourism Minister Barbara Rwodzi.

Giving welcome remarks, Deputy Minister Mnangagwa said the MICE initiative has the potential to drive the tourism sector in Zimbabwe and across the region.

The MICE Masterclass is the first event on the annual 17th edition of Sanganai/Hlanganani World Tourism Expo programme.

The Deputy Minister said there is need to invest heavily in infrastructure, particularly conferencing facilities, to grow the sector.

“Let me reiterate that MICE tourism is a key feature in our tourism cluster. By prioritising this sector, we are committed to making sure that Zimbabwe is one of the leading destinations for global events and conferences,” he said.

“As an industry, we need to work on our conference facilities. We need every province to have a 5 000 or 10 000-seater conference facility.

“Zimbabwe has great potential for MICE tourism and this will open plenty of opportunities.”

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