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Lovemore Zigara, Midlands Correspondent
GWERU-BASED equipment manufacturer, Midlands Metals has set up new distribution centres as part of the company’s efforts to spread its wings and availing their products in the market.
The steel manufacturer, which is one of the few surviving industries in the Midlands manufactures products for the mining, farming and construction industries. Midlands Metals operations director Mr Tatenda Karimazondo, said the company had set up distribution centres in Mberengwa and Zvishavane as it seeks to increase its market share.
“This is part of our efforts to increase our market share in the industry and also as a way of taking our products to the market. We supply products for the various sectors of the economy and we have identified areas which have potential demand for our products,” Mr Karimazondo said.
“We’ve already opened distribution centres in Mberengwa and Zvishavane where there’re lot of mining activities taking place there. We believe there’s a market for our products especially our hammer mills.”
The company has distribution centres in Gweru, Bulawayo and Gwanda. Mr Karimazondo said plans were underway to penetrate the northern parts of the country where they intend to set up sites in Arcturus, Harare, Bindura as well as Penhalonga.
Among the products, which would be in the showrooms of the distribution centers will be hammer mills, which would be targeting small-scale miners.
“This is our way of capacitating the small-scale miners because these mills are not expensive with the cheapest costing $3 000, which can crush three tonnes per hour. Therefore, this is a way of empowering our small-scale miners to say they can set up their own milling plants which will go a long way in ensuring that they increase on their returns and reduce their overheads,” he said.
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