Online Reporter
Trust Khosa
MUSIC is a powerful tool which helps Zimbabweans living in the UK reconnect with their motherland when local artists perform in that country.
That is the message from veteran entertainment promoters Joab Mugugu and Phil Wakabikwa of Phab Entertainment Promotions.
The promoters made these remarks after successfully hosting Zimbabwean musicians Alick Macheso, Kurai Makore and Tocky Vibes in Leicester last weekend.
“We have been in the game for more than 26 years but we have realised that Zimbabweans here are homesick,” said Mugugu.
“Zimbabweans work hard and they are going through a lot emotionally.
“Music is the only therapy they need at the moment. For those who are homesick, seeing stars like Macheso, Kurai and Tocky performing before them is more than a blessing.”
He said the company’s lengthy experience in the entertainment industry had helped it understand the expectations of Zimbabweans living in the Diaspora.
For many Zimbabweans in the UK, live performances by artists from home provide more than entertainment.
They offer an opportunity to reconnect with Zimbabwean culture, music and memories while being thousands of kilometres away from home.
The concerts also create a sense of community among Zimbabweans living abroad.
Fans are able to meet, socialise and share experiences with fellow Zimbabweans who understand the challenges of adapting to life in a foreign country.
According to the promoters, the response to recent shows demonstrates the continued appetite for Zimbabwean music in the Diaspora. Mugugu said bringing popular musicians to the UK was not simply a business venture, but also a way of keeping Zimbabwean culture alive among people living abroad.
Similar sentiments were echoed by Wakabikwa.
“Over the years, we have seen quite a lot, and fans do respect us a lot,” said Wakabikwa.
“We have tried to be as professional as we can. “In our case, we now understand the trends and what Zimbabweans need.
“This has helped us to deliver to the best of our abilities.”
