Sundaymail Editor
Ivan Zhakata
The Medicines Control Authority of Zimbabwe (MCAZ) has issued a stern warning to celebrities, social media influencers and the general public against advertising medicines without prior written approval.
This follows a surge in illegal promotions on platforms such as Facebook, WhatsApp and X (formerly Twitter).
In a statement, MCAZ Director-General Mr Richard Rukwata expressed concern over the rampant violation of advertising regulations, particularly the misuse of online platforms to market unapproved medicines, herbal remedies, and complementary treatments.
“We have noted with concern the increasing advertisement of medicines, including herbal and complementary medicines, without written approval from the authority,” he said.
“This is not only illegal, but poses serious risks to public health.”
Mr Rukwata said the actions contravened Section 40 of the Medicines and Allied Substances Control Act (Chapter 15:03) and Section 65 of the Medicines and Allied Substances Control (General) Regulations, 1991.
“Section 65(1b) clearly states that no person shall advertise any medicine without the approval of the authority in writing,” he said.
“Advertising prescription medicines directly to the public, making unrealistic claims, or promoting medicines as miracle cures are not only unethical, but punishable by law.”
According to MCAZ, common signs of unauthorised advertisements include offers of instant results, 100 percent cure rates, claims to treat multiple diseases with a single product and promotions linked to discounts or bonus offers.
The authority has advised consumers to verify the registration numbers of medicines through its official website.
“If a medicine claims to cure everything from diabetes to cancer, it is almost certainly a scam,” Mr Rukwata said. “We urge the public to be vigilant and to report any suspicious advertisements to the authority.”
Mr Rukwata made it clear that celebrities and socialites are not exempt from the law.
“We urge socialites, celebrities and influencers to desist from advertising medicines without our approval. The authority, working with the Zimbabwe Republic Police, will not hesitate to prosecute offenders,” he said.
He reassured the public that MCAZ remained committed to protecting public health by ensuring that only safe, effective and approved medicines were advertised and sold within Zimbabwe.
Members of the public have been encouraged to contact MCAZ directly for more information.
Online Reporter