NEW: Media key to bridging communication gaps in agriculture

Online Reporter 

The media plays an essential role in connecting Government, agricultural experts and farmers by accurately reporting on critical issues affecting the agricultural sector.

Professor Obert Jiri, Permanent Secretary in the Ministry of Lands, Agriculture, Fisheries, Water, and Rural Development, said this..

Speaking during a media engagement meeting to discuss the 2024-2025 summer cropping season plan on Friday, Professor Jiri emphasised the importance of collaboration between the media and stakeholders in agriculture to ensure timely and effective communication.

“Media plays a crucial role in informing farmers, influencing policymakers, and raising awareness among the general public on agricultural matters,” he said.

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