Andrew
Online Reporter
THE National Aids Council (NAC) has launched the theme for the 2022 World Aids Day, which will be commemorated on Thursday.
Speaking at the launch NAC chief executive officer Dr Bernard Madzima said the theme – “Equalise” – has been localised to ensure communities can identify with it.
“Ladies and gentlemen, the global World Aids campaign theme for 2022 is Equalise. As usual, our teams went out to gather community views for localising the theme and developing campaign messages.
“That process allows for local ownership of the theme so that communities can identify with it and promote it,” Dr Madzima said.
“The global theme is now supported by the local pay-off line A-E-I-O-U, which, as explained, encapsules key elements of Access, Empower, Inclusion, Opportunities and Upholding of Human Rights.”
Dr Madzima said the theme, together with a theme song and logo, will be used for HIV/AIDS campaigns over the next year.
World Aids Day is commemorated annual across the world on December 1 as a way of remembering those who succumbed to the disease.
Online Reporter