adminH-Metro Reporter
HOW do you empower women at a thriving firm?
Well, make the entire management all-female who all report to the two directors, who are the only male leaders, in the corporate structure.
That’s six women occupying all the management positions reporting to the two men who are the company directors.
The two male directors are Kambucha Fresh Zimbabwe (Pvt) Ltd chief executive and founder Mr Eric Niyonsaba and his compatriot, Mr Willard Chinguwa.
Then, in a deliberate company policy, make sure that the majority of the workers, about 60 percent of the workforce, are all women.
That is what one finds at emerging beverages manufacturer, Kambucha Fresh Zimbabwe (Pvt) Ltd, where the empowerment of women has really gone to another level.
“It’s about respecting women and empowering them because that is what the country’s leaders are calling for and we are only playing our small part,” said a company spokesperson.
“Women have as much passion, in terms of meeting targets and making a difference, as men and if you give them space, and respect, they will deliver.
“The days when people looked down on women are over and we took a deliberate stance to ensure that we don’t only give them a chance, in terms of the workforce, but in decision-making in management.
“We are a company which is largely directed by what the authorities want, in terms of the national picture, and we are committed to doing just that.”
The company has already taken a major role in the fight against drug abuse.
It has come up with a number of initiatives, one of them being their decision to rope in a number of prominent artists, led by Seh Calaz, to be the faces of their campaign.
Mr Niyonsaba has already made his views, in the fight against drug abuse, very clear.
“The drug menace is sad,” he told our sister newspaper, The Herald, last week.
“If left unattended, this has a potential to ‘zombify’ and wipe out a whole generation.
“We are happy the Government has taken a strong stance against the menace and as a socially responsible company we are happy to join the lead taken by the Government in the fight against drugs.
“The private sector should not leave this to the Government alone while focusing on making profits.
“As private sector we owe it to our Government, to our customers and society as a whole to help in such matters of social need.”
Online Reporter