Online Reporter
Mthokozisi Ncube
IN an age where social media is often associated with vapid entertainment, Bonginkosi T Sibanda, known online as Umnuzana Wasemaplazin, is using TikTok with a different purpose: mentorship.
The Figtree-based pastor has carved a growing niche for himself by creating content that speaks directly to young people, particularly the boy child, tackling issues that range from academic discipline to social pressures.
“I am a pastor by calling. I hold a Bachelor of Arts in Theology from Solusi University. I am a firstborn at home, and I have two younger brothers after me. I grew up in a very masculine environment, in a boys’ set-up. Beyond TikTok and social media, I am just a young man who is passionate about helping people, particularly young people, to become better people in life. I am passionate about the boy child.”
Sibanda only began creating content in January this year, starting with less than 1 000 followers. His videos, often recorded in school settings, focus on engaging learners in conversations about their academic lives and everyday challenges.
“The kind of content that I post is school-related. I address young people, encourage them, and mentor them. I told myself that if I can encourage learners at my school, I can also reach other learners from different schools.”
That decision quickly paid off. One of his videos, challenging day scholars to rethink the common aspiration to migrate to South Africa, struck a chord and went viral online.
“One video that really blew up was when I addressed day scholars about quitting the mentality of going to South Africa that was my biggest video so far.”
For Sibanda, the issue is deeply rooted, particularly in rural Matabeleland, where migration is often seen as a shortcut to success.
“One of my favourite videos… speaks directly to a problem… where many students treat South Africa as a haven and lose focus on their education.”
Beyond migration, his message centres on discipline and personal responsibility.
“I am passionate about encouraging the boy child to stay away from drugs and alcohol and to focus on his future. Whether someone follows me or not, as long as they view the content, I am satisfied.”
Despite growing his following to around 14 000, Sibanda notes that building an audience locally is not always easy.
“One challenge I face is that growth in Bulawayo is not easy, but there is support here and there, and I appreciate it.”
That support, especially from parents, continues to affirm his mission. Many, he says, see his work as filling a gap, particularly in guiding children whose parents are in the diaspora. Looking ahead, Sibanda hopes to expand his impact beyond social media.
“I am planning to pursue a degree in Social Work. I also hope Tiktok can help grow my business and expand my impact beyond the screen.”
For him, the goal is clear: to shape not just followers, but futures.
