adminGALLERIES and museums across the world serve a unified purpose of preserving the material heritage of the world’s peoples. All these institutions play the lead role in collecting, documenting and conserving artwork from ages of antiquity right up to modern times. The National Gallery of Zimbabwe plays a pivotal role in this purpose to ensure present and future generations of Zimbabweans get to enjoy art and to get an understanding of it.
Beyond the gallery stands a world of art consumption and appreciation. Globally, multinational corporations and small enterprises differ in magnitude but share a common taste in art.
A new campaign that the National Gallery of Zimbabwe has embarked on inviting corporations and enterprises to jump onto the bandwagon.
In many African countries such as Kenya, South Africa and Nigeria, governments and corporate offices are embellished with local culture.
Many offices echo national pride through the carefully picked local works of art that grace their spaces.
Paintings, sculptures, prints and calligraphy garnish offices that would otherwise be banal.
The effect of artwork in the working space in this way gives visitors a true taste of national heritage. The National Gallery’s greatest desire is for Zimbabweans to uphold their culture and showcase Zimbabwean talent, too.
What a visitor or client sees in your office will speak volumes and relate to your organisation’s bottom line.
The vision of a “Proudly Zimbabwean” office and working space is conveniently available.
To exhilarate your working space would only require contacting the National Gallery of Zimbabwe. The Gallery offers artwork from its permanent collection, which is the largest in the land, containing up to about 6 000 works.
This offer will either be as an annual loan of works from the permanent collection.
The gallery would stand as a consultant to the corporation, helping them choose work and understanding the value of the work in how much it may boost their organisation’s visibility to the public and their clientele.
A second option to achieve that working space exhilaration would be to commission work through the National Gallery of Zimbabwe.
The gallery has the largest database of artists in Zimbabwe due to its position in promoting and working with a great number of artists.
The gallery thus understands the need of some organisations to have artwork that carries a theme that is tied in to their corporate image, logo or a philosophical direction it needs to project.
In an advisory bearing, the National Gallery of Zimbabwe will assist you in identifying the right artist to fit your organisation’s needs thereafter commissioning the artist to carry out work that is fitting to your company’s specifications.
There are, however, some presaged organisations which have already been appreciating art and in particular local art. To increase your organisation’s visibility the National Gallery of Zimbabwe would like to take images of your “Proudly Zimbabwean” office.
This is within the organisation’s mandate to identify and promote local art talent.
Working with local and internationally accessible publications will help expose both the artwork and the businesses that retain them.
The refinement in this initiative stands to be for the benefit of Zimbabwean corporations and enterprises and foreign ones alike. Clientele will find something to appreciate in as much as the foyers, corridors and offices of establishment will become visually appealing.
Local artists will gain recognition just as the organisation’s which retain or own their work.
The exhilaration of working spaces will only begin when Zimbabwean corporations appreciate art produced by Zimbabwean artists and the National Gallery of Zimbabwe will take the lead role in facilitating this alliance.
Online Reporter