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Trust Freddy
Herald Correspondent
The Zimbabwe Tourism Authority (ZTA) will host the 2023 edition of the Sanganai Hlanganani World Tourism Expo in Bulawayo from 12 to 14 October as the country seeks to ride on the event’s momentum to aggressively market the country as a world-class tourist destination.
The expo will bring together key players and stakeholders in the global tourism industry, providing a platform for networking, collaboration, and showcasing the best of Zimbabwe’s rich tourism potential.
Registration for Zimbabwe’s premier international tourism show has already started and can be done online.
This year’s expo celebrates the resilience, dynamism, and untapped potential of Zimbabwe Africa as a premier tourism destination.
In a statement yesterday, ZTA chief executive officer Ms Winnie Muchanyuka said: “The 2023 Sanganai Hlanganani World Tourism Expo will beam the light on tourism and place the entire travel and tourism on centre stage.
“We look forward to showcasing the beauty, heritage, and hospitality of our country, and promote Zimbabwe as an irresistible destination for travellers looking to experience authentic African tourism,” she said.
Muchanyuka said participants should expect a variety of engaging and interactive activities during the expo, such as educational workshops to foster knowledge sharing, networking sessions to foster collaboration amongst industry experts, and award ceremonies to recognise and celebrate outstanding contributions in the tourism sector.
“An exciting array of activities awaits participants. These will include business-to-business meetings for industry players and buyers. A tourism investment forum will be held to showcase opportunities that are available to potential tourism sector investors. The aviation sector will also converge to talk about various issues affecting the aviation sector.
“A career guidance session will be held for the upcoming tourism leaders. Buyers will take up the usual destination site visits in the different locations across the destination to get an understanding of what the country’s incredible tourist attractions,” she said.
She also urged new emerging key players in the tourism sector to take advantage of the expo to exhibit and showcase their businesses.
“We’re encouraging the upcoming tourism players who have difficulties in accessing the market to come and register as exhibitors and be able to use this platform to market their facilities to the broader tourism family and more so to the visiting international buyers,” said Muchanyuka
“Space is quickly running out attendees are encouraged to register early to secure their place at this prestigious event,” added Muchanyuka.
The Zimbabwean tourism industry has undergone notable development and transformation in recent years, spurred by sustainable initiatives, improved infrastructure, and strategic partnerships.
Over the years, Sanganai/Hlanganani World Tourism Expo has become a premier tourism expo and each year it has attracted exhibitors, buyers, investors and media persons from the local, regional and international markets
The expo serves as a powerful platform to further reinforce these achievements and position Zimbabwe as a leading destination for tourists from across the globe.
The physical exhibition have previously drawn buyers and media from Europe, the Americas, Asia and the Pacific, Africa and the Middle East.
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