Online Reporter
Mutsawashe Mashandure
Herald Correspondent
Buy Zimbabwe and the Content Creators Association of Zimbabwe (COCAZ) have signed a Memorandum of Understanding (MOU) to leverage on social media influence to drive sales and increase the visibility of locally manufactured goods.
The partnership, which was formalised today, will utilise over 400 influencers with a combined reach of more than five million followers to market local products and create sustainable employment opportunities for young creatives.
The initiative includes joint marketing campaigns, capacity-building workshops, and a commission-based revenue-sharing model.
The MOU will remain in place for five years.
Speaking at the signing ceremony, Buy Zimbabwe chairman and chief executive Mr Munyaradzi Hwengwere emphasised the transformative potential of the collaboration.
“Today, we signed an MOU with content creators to utilise their influence in marketing local products,” he said.
“This initiative ensures that we keep our money within Zimbabwe while creating sustainable employment for our members.”
Speaking at the same event, COCAZ chief executive officer Mr Wellington Bakaimani said they are working with emerging and established content creators, as well as identifying aspiring ones across the country.
“We want to give an opportunity to all talented young people,” he said. “We do not want to leave anyone behind.”
