Online Reporter
Amos Mpofu, [email protected]
NURSING mothers have been encouraged to take exclusive breastfeeding seriously and respect the International Code of Marketing of Breast-milk Substitutes, acknowledging its importance in promoting infant health.
This was highlighted last week during a belated World Breastfeeding Week commemoration held in Sibomvu, Umzingwane District in Matabeleland South Province. Exclusive breastfeeding is feeding an infant breast milk only for the first six months of life with no other foods introduced to the diet.
The guest of honour at the event, provincial nutritionist Mr Innocent Mazarura, emphasised the significance of the International Code of Marketing of Breast-milk Substitutes.
He explained that the code is designed to protect and promote breastfeeding by regulating the marketing of breast milk substitutes.
“Key provisions of the international code of breast milk substitute include banning advertising, promotion and free samples, as well as requiring scientific and objective information for healthcare workers.
“The code aims to ensure mothers make informed decisions about feeding their babies, free from aggressive marketing influences, and is implemented by Governments, manufacturers, and healthcare workers,” said Mr Mazarura.
He further highlighted efforts within the Umzingwane District to encourage mothers to breastfeed for at least two years and beyond, ensuring optimal health and well-being for their children.
Mr Mazarura said there is a need for continued commitment to the cause.
Let’s prioritise breastfeeding and support our mothers. Thanks to local leaders, partners, and the Ministry of Health for promoting a nurturing environment. Together, we can ensure our children thrive,” he said.
The event brought together various stakeholders, including personnel from the Ministry of Health and Child Care, community residents, and traditional leaders.
Bulilima District Medical Officer, Dr Fortune Rubengo, reiterated the wide-ranging benefits of breastfeeding for both mothers and their babies.
“I emphasise the importance of breastfeeding for both mothers and babies as it provides optimal nutrition, boosts immunity, and reduces disease risk,” he said. District Nutritionist Ms Annie Msauki-Busumani also addressed the gathering, noting the collective responsibility needed to support breastfeeding in communities, workplaces, and public spaces.
“To support breastfeeding, it’s crucial to create breastfeeding-friendly workplaces with paid maternity leave, lactation rooms, and flexible work arrangements, as well as community support through education, resources, and public spaces that accommodate breastfeeding mothers.
“Community involvement in care groups can also play a vital role in providing a network of support, guidance, and encouragement for breastfeeding mothers,” she said.
“Additionally, supportive partners can contribute significantly by providing resources, expertise, and advocacy for breastfeeding promotion. Family support is also vital, offering emotional care and household help,” she said.
Ms Msauki-Busumani added that by prioritising breastfeeding and creating supportive environments, it can give children the best start in life and promote a healthier society.
She said breastfeeding must be the norm and mothers must be supported in their journey.
