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Lifestyle Writer
Spanish and Portuguese-language serials – popularly known as telenovelas – are increasingly among the most popular television programmes in the world today, and in an exciting development for Africa they have been brought to DStv viewers on a new 24/7 channel dedicated to this genre of entertainment.
“Telemundo was launched by MultiChoice Africa and Universal Networks International and is exclusively dedicated to telenovelas and their dramatic storylines, exotic locations and glamorous personalities,” said Liz Dziva, publicity and public relations manager of MultiChoice Zimbabwe.
“Telemundo is a welcome addition to the DStv Access, Family, Compact, Compact Plus and Premium bouquets on channel 118, where viewers will be invited to ‘feel the passion’ and see what millions of fans elsewhere are enjoying.” In addition to increasing the range of programming available to DStv subscribers, the channel presents telenovelas as a popular entertainment format in a dedicated channel.
Telemundo presents some of the most compelling Spanish and Portuguese-language series in what is described as ‘a dramatic roller-coaster of romance, mystery, action and adventure and a world of exotic locations and glamorous personalities.’
Telenovelas are a major force on the international entertainment scene and from launch time viewers can look forward to stories of love, success and betrayal in telenovelas such as Aurora, Precious Rose, My Heart Beats for Lola and Behind Closed Doors. Telemundo will be fully localised for the African market with dubbing in English.
Telemundo becomes DStv’s fifth channel brand from Universal Networks International, joining Universal Channel, E! Entertainment Television and The Style Network and movies channel Studio Universal. Universal Networks International is the international channels division of NBCUniversal, is one of the world’s premier entertainment providers, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific.
The brands in the portfolio include Universal Channel, Syfy, 13th Street Universal, Studio Universal, E! Entertainment Television, The Style Network, DIVA Universal and Golf Channel. Universal Networks International also operates Movies 24 and has a controlling interest in the KidsCo joint venture.
NBCUniversal News Group, one of the most influential and respected portfolio of on-air and digital news properties in the world, operates CNBC and NBC News internationally.
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