Online Reporter
Since stepping into music in the late 1990s, Theo Kgosinkwe has done it all as one-half of Mafikizolo.
The singer has now entered a new solo era with his independent record label, 360 Music Factory, playing with the emerging sound 3-Step and being re-energised by collaborating with young artistes.
Below is an interview with him.
Q: How would you describe your evolution from Mafikizolo?
A: It’s been amazing. Being in Mafikizolo was huge — performing, winning awards, collaborating . . . My solo projects were incredible too, with number one radio hits. Returning as a solo artiste and record label owner gives me even more control over my brand and music.
Q: Why 3-Step now?
A: As a member of Mafikizolo, we’ve never boxed ourselves in when it comes to sound or genre. We’ve always been versatile. Even as a songwriter, I’ve never boxed myself in — whether for myself, Mafikizolo or other artistes. I’ve always loved collaborations because they allow you to try new things. That’s why I’m choosing to get into 3-Step, and I’m doing so by working with up-and-coming producers in the genre and featuring experienced producers in that sound.
Q: Take us through Umdanso.
A: Umdanso is a dance track through and through. I love dancing, and when I collaborated with Zeh McGeba and another producer, we wanted to create something that moves people. It’s all about the energy, rhythm, and connecting with the dance floor.
Q: What energises you about working with young talent?
A: Working with young producers and songwriters brings fresh energy. They know the trends, the club scene, and the culture. Collaboration works both ways. I learn from them, and they get to work with someone experienced while tapping into my audience. It’s inspiring when they’re in the studio — they often say: “We’ve always wanted to work with you.” It is humbling because they see us as legends . . . even though I don’t think I’m that old.
Q: What does 360 Music Factory stand for?
A: It’s about experience and growth. The music industry has changed, and being independent allows me to own my masters, direct my music, and control budgets, marketing, and PR. Running a new record label helps me gain experience so I can sign other artistes in the future and fully understand what it takes. The 360 Music Factory is a full-circle concept — recording, publishing, and educating young artistes about the business side of the music industry. —Sowetan
