Online Reporter
Zimpapers Reporter
The 2026 tobacco marketing season has recorded a strong performance, with total sales reaching US$255,9 million, as confidence returns to both auction and contract floors following a slow start marked by subdued prices and cautious deliveries.
According to the Tobacco Industry and Marketing Board (TIMB), a total of 93,9 million kilogrammes of tobacco had been sold as of April 9, representing a 66 percent increase compared to the same period last year, signalling significantly higher output from growers across the country.
The strong performance follows regulatory intervention by TIMB, which directed all licensed tobacco merchants who had not commenced buying during the opening days of the 2026 marketing season to begin trading within two weeks or face possible regulatory action.
The directive came amid concerns over low buyer participation at the start of the season, which contributed to subdued prices on both auction and contract floors and prompted some farmers to temporarily withhold or withdraw their bales in anticipation of improved offers.
TIMB spokesperson Mrs Chelesani Moyo‑Tsarwe said the market has since stabilised after an initially hesitant opening, with increased participation from both merchants and growers restoring momentum on the floors.
“Tobacco sales are now proceeding steadily, with improved trading activity driven by increased buyer participation across both auction and contract floors, which has helped stabilise the marketing season,” she said.
Zimbabwe Commercial Farmers Union national treasurer Mr Bright Bvukumbwe said tobacco farmers remain vulnerable to global market fluctuations.
