Online Reporter
Theseus Shambare
The country is on course to achieve a historic 300 million kg of tobacco this season, with 264 million kilogrammes of the golden leaf having been sold so far, 62 days after the start of the season.
According to the latest report from the Tobacco Industry and Marketing Board (TIMB), the total mass sold (kg) for 2025 stands at 264 017 255 kg, a significant 39.95 percent increase compared to the 188 652 053 kg sold during the same time last year.
The total value of tobacco sold has also seen a substantial rise, reaching US$ 888 668 293 in 2025, a 35,50 percent jump from US$ 655 853 354 in 2024.
TIMB spokesperson Mrs Chelesani Moyo-Tsarwe expressed optimism about the season’s progress.
“This is 88,01 percent of the way to the historic 300 million kg target,” said Mrs Moyo-Tsarwe.
“This is in line with our mantra #RoadTo300MillionKgs, farmers are keeping on delivering.”
While the total value and mass sold have surged, the average price per kilogramme has slightly dipped, to US$3,37 a kg compared to US$3,48 in 2024, representing a 3,18 percent decrease.
The percentage of rejected bales, however, has also seen a positive decline, dropping from 2,78 percent in 2024 to 2,09 percent in 2025.
A total of 3 362 828 bales were laid, with 3 267 230 bales sold, indicating a robust marketing process.
The highest price achieved so far this season is US$6.30 per kg, slightly lower than the US$6.99 recorded last year.
The lowest price remained consistent at US$0,10.
The average bale weight for 2025 is 81 kg, a modest increase from 75 kg in 2024.
The industry remains hopeful that the upward trajectory will continue, propelling Zimbabwe towards its ambitious tobacco production goal.
