adminpresence at the event.
Toyota South Africa president and chief executive Dr Johan van Zyl said the long-awaited return of the Johannesburg Motor Show was welcome news for the South African motor industry as a whole.
“It gives us the opportunity to showcase our newest vehicles and to showcase South Africa as an important hub in the international automotive industry,” he said.
Toyota’s main exhibit in Hall 6 is evidence to this fact and will boast the longest list of new and previously unseen vehicles yet to be displayed by South Africa’s market leader. The vehicles will include new introductions, such as the FJ Cruiser, and several exciting concept vehicles that signal the company’s future intentions for Southern Africa.
“Toyota South Africa Motors has entered a new growth phase which started with the introduction of the exciting new Toyota FJ Cruiser recently,” says Dr van Zyl.
“This will soon be followed by several other new models and culminate in the Johannesburg Motor Show, where several previously unseen models will be on display.”
Toyota’s participation in the Johannesburg Motor Show will not be limited to its new vehicle display in Hall 6, or that of sister companies Lexus (Hall 6) and trucking heavyweight Hino (Hall 5).
The company will also display its extensive range of off-road ready Land Cruiser, Hilux and Fortuner models at the 4×4 track.
It will use its exciting Urban Trax display to give enthusiasts the opportunity to experience why these vehicles are the vehicle of choice for overlanders, peacekeepers and explorers the world over.
It will indeed be Toyota’s trusty 4×4 vehicles that will be sent from the Johannesburg Motor Show with a large group of South African and international scientists to the most remote parts of South Africa as part of the international iBOL project.
This project, called International Barcode of Life, seeks to collect and document the DNA of all living animal and plant species to better help research, nurture and protect the world we live in.
The ceremonial send-off is planned for 8 October at the show. The Johannesburg Motor Show will also be host to the final round of Toyota’s Corolla Master Driver competition, in which several media groups and their readers compete in a range of driving tests to be crowned the Toyota Corolla Master Driver.
This competition, which is planned for 15 October, will see one lucky reader win a brand new Toyota Corolla Sprinter.
To crown a day of driving excitement Toyota is also planning on unleashing the Aygo Crazy, a bespoke rear wheel drive sport car slayer, on the handling track at the Corolla Master Driver competition.
Online Reporter