Chronicle Editor
Nokuthaba Brita Ncube, [email protected]
WHAT one perceives as a dream has the potential to be more than just a dream but the start of a passionate journey. Gracious Charamba, a 31-year-old self-employed woman, has turned her dream of hairstyling into a passion that sustains her. She is able to buy products for her clients from the profit she makes, as well as basic commodities for daily use in her household.
In an interview, Charamba shared that she did not attend any hairdressing school to learn how to style people’s hair. She has been braiding hair for nine years.
“My subconscious mind ignited a passion for styling hair. I never did a hairstyling course. After a dream-filled sleep, I discovered my passion for hairdressing and started practising without being taught by anyone,” she said.
Charamba works from the comfort of her own home, under a large mango tree that provides a welcoming shade. This tree has become her working environment, which is also conducive to her clients. According to Charamba, the first few years were challenging as she was not yet skilled enough at braiding hair, leading to the loss of many clients. This prompted her to venture into selling bales, but she later left the business due to financial strains that impacted her ability to place orders.
“I once ventured into selling bales in 2018 in the central business district (CBD), but I later left due to financial challenges, although the business was somewhat profitable,” she said.
Charamba completed her primary education at Mhende Primary and her secondary studies at Chiwona Secondary. Upon completing her secondary education, she moved from Chirumhanzu to Bulawayo at the age of 20 in search of better opportunities.
Speaking on how she stays up-to-date with the latest hair trends and techniques, Charamba said she conducts research on social media platforms such as TikTok. This allows her to practice new trends and meet her clients’ standards and preferences.
“What sets my services apart from other local hairdressers is that I ensure I stay updated on the latest trending hairstyles. When clients come and want a style they have seen online, I already have a clear picture of what they want,” said Charamba.
She mentioned that her services are very affordable depending on the type of style the client wants. “Room for negotiating with my clients is a priority, which makes it easy for me to reach a wider range of clients in the community. They spread the word that I am an understanding person,” she said.
Apart from being a hairstylist, Charamba also offers pedicures, which she noted do not require a lot of equipment. However, this service is not as profitable since local people prefer doing their manicures to pedicures. Charamba highlighted that the business comes with challenges, including not getting clients daily, maintaining a loyal client base, handling negative feedback, and keeping up with client preferences.
Speaking to some of Charamba’s long-time clients, Joet Banda expressed that she always gets what she requests. “I am satisfied with her hairdressing services that are consistently exceptional. She always delivers perfection, precision, and a dash of creativity, leaving me grateful for her unwavering commitment to her work,” said Banda.
Senziwe Sibanda, who has been Charamba’s client for five years, said that Charamba’s skill and warm, caring nature keep her loyal. Looking ahead, Charamba dreams of one day owning her salon.
She said that she will not abandon her local loyal clients, but this will enable her to provide for her two children. She urged hairstylists to stay curious and committed, considering that hairdressing is an ever-evolving art. She advised fellow hairstylists to follow industry trends and seek inspiration from other stylists to keep their creativity alive.
Online Reporter