Video invitations. . . Keep them short and precise

Nhlalwenhle Ncube
THEREa��S no question about Information Communication Technology (ICT) being part of everything under the sun lately but there are times when people take things too far.

For instance, if one is invited to a wedding through an invitation card, it appears so 2014 and odds are that ita��s going to be one of those big yawn events. But if the invitation is on point with the latest video invitation craze one could be assured of a rocking wedding.

Unlike back then where glamorous wedding cards used to mark an anticipated announcement, now wedding organisers just need to create a video link and list of contacts to forward the wedding invites via WhatsApp,A� making it a one-minute business.

Facebook and Whatsapp are by and large the medium of choice doing away with that door-to-door or phone call, a�?I have your invitation carda�? kind of thing.

In a visual format, it now takes a few minutes to know the date, venue, theme of the wedding and of course who is getting married and their vows, not leaving out their love journey.

a�?Everyone is very busy and a few people get to know where their relatives live and besides family members are all over the world which makes it difficult to distribute invitation cards.

a�?With video invitations, life becomes so easy and no one will have an excuse of saying I was not invited as people get to share by sending to each other,a�? said a wedding planner Rumbidzai Moyo.

However, some according to Moyo,A� miss the mark creating long boring videos.

a�?The video should be short and straight to the point giving out the necessary details of the day of the wedding, venue, time and definitely details of the couple,a�? said Moyo.

She is of the view that anything above four minutes is considered too long for an invitation.

Vusu-muzi Maseko, a video expert said videos were also done for birthdays, kitchen teas, anniver-saries and baby welcome parties.

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