adminTanaka Mahanya
ZIMBABWE will participate in the Takulandirani Malawi International Tourism Expo 2023, showcasing its tourism products and services.
The expo, which takes place today and tomorrow at the Bingu Wa Mutharika International Convention Centre in Lilongwe, is an opportunity for Zimbabwe to network, negotiate, and establish business partnerships in the global travel and tourism industry.
With the tourism industry focused on boosting international tourism recovery, Zimbabwe’s attendance is strategic as it aims to increase tourist arrivals from the African continent.
The event is expected to draw participants and buyers from Europe, North America and Asia, with a significant number from Africa.
Tourism and Hospitality Management chief director, Tariro Musonza, will lead the Zimbabwean delegation, accompanied by senior officials from the Ministry of Environment, Climate, Tourism and Hospitality Industry, and the Zimbabwe Tourism Authority.
Private tourism operators, which are part of the delegation, include Traverze Travel, Africa Travel and Tours, Rukoko Safaris, and Malachite Travel and Tours.
Musonza said the expo would have a great impact on the tourism sector.
“We are excited to be travelling to Malawi to interface with international media and buyers with a particular interest in Africa and we are positive of the great impact that this interaction will have on Zimbabwe’s tourism sector. “In 2022, Zimbabwe received an aggregate of 1 043 781 million arrivals, and of those arrivals, Africa contributed 350 500.
“We believe that our marketing efforts at Takulandirani will result in a significant increase in Africa’s contribution to the aggregate tourism arrivals to Zimbabwe,” she said.
Online Reporter