tawandamusarurwa
...as Durban readies for Africa’s Travel Indaba
THE Minister of Environment, Climate, Tourism and Hospitality Industry Mangaliso Ndlovu will lead Zimbabwe’s tourism industry at the upcoming Africa’s Travel Indaba tourism trade showcase in Durban, South Africa.
The showcase kicks off on Tuesday and will run until Thursday.
Zimbabwe is set to showcase its tourism offerings at Africa’s largest travel trade show.
The exhibition, which comes on the back of a successful outing by the Zimbabwe Tourism Authority (ZTA) in the Middle East, is aimed at promoting the continent to the world.
This year’s edition will see Zimbabwe leading a strong contingent of more than 30 tourism operators, an increase from 24 that took part last year.
Saif ZTA chief executive officer, Ms Winnie Muchanyuka:
“We have seen a significant improvement from last year’s tourism sector performance, and we’ve received substantial amounts of business from the South African market.
“In view of this, we’re paying particular attention to that market.
“Our aim is to increase inflows from the region and particularly this market by at least 20 percent (SA contributed 292 thousand visitors into Zimbabwe last year).
“We are going to South Africa to consolidate and grow our regional market share. In the same vein, we’re honoured to have the Minister leading the delegation this year.”
The exhibition is one of the largest tourism marketing events on the African calendar, and is amongst the top tier tourism events on the global calendar.
“We are delighted that ‘smaller’ players are now also seeing that marketing their products at these big travel shows has immense benefits to their businesses and can impact heavily on their growth trajectory,” added Ms Muchanyuka.
Zimbabwe helicopter tour operator, MJ Air’s director, Mr Gerald Zumbika says he is looking forward to his company benefiting immensely from exhibiting at the ATI.
“As MJ Air, we are delighted and excited to be exhibiting with the ZTA at this year’s edition of ATI.
“We are looking forward to creating meaningful and fruitful business connections in our quest to strengthen business generated from this market,” he said.
South Africa is the largest tourist source market for Zimbabwe, contributing 30 percent of total arrivals in 2022.
Online Reporter