Online Reporter
Business Reporter
ZIMBABWE has recorded a significant recovery in business visitors, with figures for 2024 reaching 384 221, surpassing pre-pandemic levels and indicating renewed international interest in the country’s economic landscape.
According to statistics released by Zimstat, the 2024 figure is the second highest since 2013, only lower than the 407 257 visitors that arrived for business in 2016.
The lowest number of visitors prior to the Covid 19 pandemic was recorded in 2015 when only 165 410 business visitors came into the country.
This surge in 2024 is largely attributed to the Zimbabwean Government’s unwavering “open for business” thrust, which has sought to attract foreign direct investment and foster a more conducive environment for commerce.
The latest statistics reveal a robust rebound from the sharp decline experienced in 2020, when business arrivals plummeted to just 82 694 due to global travel restrictions following the outbreak of Covid.
The 2024 figures not only represent a substantial increase from 324 834 in 2023 but also exceed the 254 271 business visitors recorded in 2019, prior to the global health crisis.
This resurgence in business travel is directly linked to the vast investment opportunities available across Zimbabwe’s key economic sectors, from the burgeoning mining industry to the revitalised agricultural sector.
The Government’s consistent messaging on creating a favourable investment climate has resonated with international stakeholders.
Furthermore, the dedicated efforts of institutions such as the Zimbabwe Investment and Development Agency (ZIDA), responsible for facilitating and streamlining investment processes, and ZimTrade, which promotes exports and market linkages, have been instrumental. Their work has helped to showcase the country’s potential and connect foreign businesses with local opportunities.
The growing influx of business visitors underscores increasing confidence in Zimbabwe’s economic trajectory and its potential as a regional investment destination. This trend is expected to further stimulate economic activity and contribute to national development goals.
