Online Reporter
Zimpapers Arts Hub Correspondent
ZIMDANCEHALL artists, Flexibility and Diix, traded their trademark party anthems for a powerful environmental message as they joined hundreds of residents in Chipinge to raise awareness against veld fires.
The Inyanga-based chanters headlined the “Stop the Fire Before It Starts” campaign at Chako Business Centre, where music, education and community action came together in a spirited drive to protect Manicaland’s forests.
Business briefly came to a standstill as schoolchildren, community members and stakeholders participated in a colourful awareness march organised by Allied Timbers Zimbabwe and Timcon Africa.
The march started at Mt Selinda High School before winding its way to Chako Business Centre, where the musicians entertained the crowd while urging people to play their part in preventing destructive veld fires.
Speaking after his performance, Flexibility said artists have a responsibility to use their influence to educate communities on issues that affect everyday life.
“As musicians, people listen to us. If our music can help save lives, forests and the environment, then we are happy to be part of such initiatives.
“Veld fires destroy homes, animals and livelihoods, so everyone must take responsibility and stop careless burning,” he said.
Diix said he was encouraged by the overwhelming response from the community, particularly the participation of young people.
“It was inspiring to see schoolchildren and the community coming together for one cause.
“Music is a powerful tool that brings people together and if we can entertain, while teaching people to protect our environment, then we have achieved something meaningful,” he said.
The awareness campaign drew hundreds of participants, including representatives from the Environmental Management Agency (EMA), the Forestry Commission, the Food and Agriculture Organisation (FAO), the Green Institute and the Ministry of Environment.
Organisers said involving popular musicians was a strategic decision aimed at ensuring the fire prevention message reached young people and rural communities in an engaging and memorable way.
Allied Timbers Zimbabwe chief executive, Remigio Nenzou, hailed the community for embracing the initiative.
“We are humbled by the huge turnout. Community members, including schoolchildren, came out in their numbers to support the campaign.
“We hope this partnership between business and the community will go a long way in protecting our forests,” he said.
Timcon Africa chief executive, Gift Mahlupeka, said the impressive attendance reflected increasing public awareness about the dangers of veld fires.
“The huge turnout is clear testimony that the fire awareness message has reached the intended audience.
“We are delighted that the Chipinge community has shown its readiness to protect the environment and, as a company, we will continue playing our part in the fight against veld fires,” he said.
The annual awareness campaign comes as authorities intensify efforts to reduce veld fires, which continue to destroy forests, wildlife habitats, grazing land and property during the dry season.
