Online Reporter
Business Reporter
ZIMPAPERS has reaffirmed its commitment to driving Zimbabwe’s industrialisation and economic growth by aligning its diversified media and commercial solutions with this year’s Zimbabwe International Trade Fair (ZITF) theme: “Connected Economies, Competitive Industries.”
Speaking ahead of the exhibition, Zimpapers Group Marketing and Business Development Manager, Mr Anthony Tuwacha, underscored the Group’s role as a catalyst for national development.
“ZITF is more than an exhibition—it is a strategic economic platform that convenes Government, industry, and investors. As Zimpapers, we see it as our responsibility to amplify these conversations and ensure that the narratives shaping Zimbabwe’s industrialisation reach both local and international audiences,” said Mr Tuwacha.
He highlighted that Zimpapers’ integrated ecosystem—spanning print, digital publishing, radio, television, commercial printing, events management, and brand activation—will be leveraged to provide comprehensive coverage and visibility for exhibitors.
“Industrialisation thrives on visibility, market access, and effective communication. Our diversified platforms are designed to connect industries, markets, and audiences, thereby supporting value addition, innovation, and competitiveness,” he added.
At ZITF 2026, Zimpapers will showcase innovative revenue streams beyond traditional advertising, including data-driven digital solutions, experiential marketing, and integrated brand activations. A fully-fledged media and business hub has been established at the exhibition grounds to deliver live coverage, stakeholder engagements, and tailored communication solutions for exhibitors.
By aligning its offerings with the ZITF 2026 theme, Zimpapers positions itself as a strategic enabler of industrialisation and economic integration, reinforcing its role as Zimbabwe’s leading media and commercial partner in national development.
