Online Reporter
Zimpapers Business Hub
National trade promotion and development organisation, ZimTrade, is facilitating the participation of 13 local companies in the Windhoek Agricultural and Livestock Show, which is running from September 30 to October 4, 2025.
The companies were drawn from across various sectors, including leather and footwear, agri-processing, horticultural inputs, poultry, beverages and lifestyle.
The agro-focused trade fair is one of Namibia’s largest exhibitions. Held annually, the exhibition attracts more than 100 000 visitors, including buyers, Government representatives, farmers, and consumers from across the region.
In its latest newsletter, ZimTrade said WALS, with its unique combination of trade exhibition, cultural showcase and livestock displays, was an essential platform for countries seeking to access the Namibian market and wider Southern African region.
“Zimbabwe’s participation last year marked its 4th coordinated presence at WALS in recent years.
The pavilion attracted considerable foot traffic last year and generated positive interest in the quality of Zimbabwean products.
“Exhibitors secured promising leads, held direct engagements with Namibian retailers and established distribution contacts.
“The show also provided invaluable market intelligence that informed this year’s strategy, highlighting sectors where Namibia’s import demand was high and where Zimbabwe could realistically supply competitively,” said the organisation.
It said the foundation had set the stage for a stronger and more targeted participation in 2025. What makes WALS unique, ZimTrade said, is not only the sheer size of the audience but also its regional reach.
The trade show attracts buyers and businesses from Namibia across the region, including Zimbabwe, Angola, Botswana and South Africa.
“This provides Zimbabwean exhibitors with a platform to access not just one market but several. With ZimTrade coordinating business-to-business meetings and facilitating introductions to key distributors, the expectation is that this year’s participation will move beyond raising awareness to closing tangible deals and building long-term trade partnerships,” ZimTrade said.
“Compared to last year, which had fewer exhibitors and a more exploratory focus, this year’s group is more diverse and sector-specific.
“Leather producers from Bulawayo and Harare are expected to build on last year’s visibility by negotiating concrete supply agreements in a market where imports of leather goods continue to grow.”
Trade Map statistics show that Namibia imported goods worth US$8,8 billion from Zimbabwe in 2024, with processed foods, beverages, and agricultural equipment featuring prominently.
ZimTrade said Zimbabwe’s exports to Namibia in 2024 were still modest in value terms, but the alignment between Namibia’s import profile and Zimbabwe’s current export offerings highlights clear potential.
Meanwhile, seven Zimbabwean producers are also showcasing the country’s finest fresh produce, such as blueberries, avocados, chillies and peas at the Fruit Attraction 2025 in Madrid, Spain.
The big event for the fruit and vegetable sector is running from September 30 to October 2, with Madrid becoming the world’s epicentre for operators, retailers and professionals looking to grow, network, and transform their business strategies.
Fruit Attraction is the place where international supply and demand meet at the key moment for planning campaigns and opening doors to new markets.
Under the premises of marketing, innovation, quality and knowledge, Fruit Attraction 2025 is presented as the main promotional tool for the fruit and vegetable sector, to boost international commercial activity and promote training and interaction between professionals throughout the value chain.
