adminThe first session of the EMTP will be held on 7 August while another one is set for 6 September.
ZimTrade regional manager Mr Similo Nkala said they mainly targeted at grooming small and medium enterprises (SMEs) to effectively participate on the export market in a profitable manner.
‘The targeted participants are SMEs and established companies that would want to venture into the export market and those who are exporting and want to increase their market share. For the established companies the training is aimed at re-building their export skills base which has dwindled as a result of staff resignations over the past few years.
”ZimTrade will continue to facilitate such training to encourage both SMEs and large companies to explore export markets which are vital in increasing the inflow of foreign currency to improve liquidity in the economy,” he said.
Mr Nkala said in line with the National Trade Policy (2012-2016), his organisation would continue with the Export Marketing Training Programme to inculcate an export culture within SMEs in the country.
The training would cover issues to do with export documentation, export costing, export promotional strategies and information technology and E-Commerce among others.
”The training is not only beneficial to exporters but also to local trade entrepreneurs as it emphasises the need for one to first conduct a market research before going into any business and to understand the different cultures, economic environments, and politics in each target market as this will affect the success of their business,” said Mr Nkala.
He said EMTP would equip participants with knowledge on how to come up with promotional strategies for their target market and be able to adapt or standardise their product for the local and export markets.
It would also touch on the issue of good housekeeping techniques and the need to develop checklists on all the aspects of a business in order to monitor quality and cost effectiveness.
Mr Nkala said the programme would be a platform for local businesses to interact with the Zimbabwe Revenue Authority (Zimra) officials as they would be on hand to clarify export documentation procedures and requirements.
The issue of registering under the bilateral and multi-lateral trade agreements such as Sadc and Comesa will also be explained in detail during the training workshops so that manufacturers and exporters understand the benefits of the agreements such as duty exemption in the destination countries.
He said the companies that would participate in the training programme would be given first preference in exhibiting under ZimTrade at next year’s edition of the Zimbabwe International Trade Fair (ZITF).
Online Reporter