Chronicle Editor
Nqobile Bhebhe
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THE Zimbabwe International Trade Fair (ZITF) Company will launch a series of regional roadshows starting Friday to mark the official countdown to the 65th edition of its annual exhibition in Bulawayo.
This year’s annual edition will run from 21-26 April 2025 at the Zimbabwe International Exhibition Centre (ZIEC) in Bulawayo under the theme: “Industrialisation: Crafting an Integrated Economic Landscape.”
The 2025 event also celebrates ZITF’s Blue Sapphire anniversary, marking a legacy of excellence in showcasing innovation and fostering business growth.
The ZITF roadshows will be held in three regional cities starting in Johannesburg, South Africa tomorrow (Friday), shift to Lusaka in Zambia on 5 March and wound up in Gaborone, Botswana on 14 March.
ZITF Company board chairman, Mr Busisa Moyo, said the roadshows aim to raise awareness about the exhibition and other ZITF-hosted events.
“Zimbabwe International Trade Fair Company (ZITF) is elated to announce the commencement of its ZITF 2025 Regional Engagement Meetings (regional roadshows), starting in Johannesburg, South Africa, on 28 February 2025, in conjunction with the Embassy of the Republic of Zimbabwe (Pretoria),” he said.
“The roadshows mark the official countdown to the 65th edition of the Zimbabwe International Trade Fair (ZITF), which will take place from 21-26 April 2025 at the Zimbabwe International Exhibition Centre (ZIEC) in Bulawayo, Zimbabwe.”
Mr Moyo further said the regional campaign will serve as a platform to connect businesses, industry leaders, and trade stakeholders across the region.
“These roadshows will connect organised business, industry original equipment manufacturers, suppliers of industrial equipment, professionals, buyers, distributors, and other regional business stakeholders, including the Zim-SA Business Chamber, South African Iron and Steel Institute, Nordic-South African Business Association, Randburg Chamber of Commerce and Industry, Southern African – German Chamber of Commerce and Industry NPC, and the broader African diaspora business community,” he said.
Through tailored presentations and interactive networking sessions, the roadshows will highlight the benefits of participating in ZITF events and explore regional collaboration opportunities.
ZITF 2025 has already secured 371 exhibitors covering 44,502 square metres of exhibition space. So far, 13 countries have confirmed participation, including Canada
China, European Union, Egypt, Japan, Malawi, Mozambique, Pakistan, South Africa, Tanzania, Turkey, United Kingdom and United States.
Online Reporter