Online Reporter
Ivan Zhakata
Herald Correspondent
THE Zimbabwe Media Commission (ZMC) has warned journalists and media practitioners against demanding money, fuel, allowances or other benefits in exchange for news coverage, favourable stories or suppressing information.
The warning follows reports received by the commission alleging that some journalists were soliciting or demanding payments from individuals and organisations as a condition for covering events or refraining from adverse reporting.
In a statement, ZMC said it will take action against media practitioners found to have engaged in such conduct after due process.
“If proved, such conduct would constitute a grave betrayal of public trust and the professional duty of journalists,” reads the statement.
The commission said its mandate under Section 249 of the Constitution included promoting and enforcing good practices and ethics in the media, enforcing applicable codes of conduct and receiving complaints from the public.
It said investigations will be conducted in accordance with the Zimbabwe Media Commission Act, which requires affected persons to be allowed to respond.
ZMC said legitimate arrangements covering transport, accommodation, advertising and sponsorship did not automatically constitute misconduct.
“The line is crossed when a payment or personal benefit is demanded as the price of editorial coverage, favourable treatment, suppression of information or protection from adverse reporting,” reads the statement.
The commission said the use of threats or illegitimate pressure to extract money or other benefits could amount to extortion under the Criminal Law (Codification and Reform) Act.
Where allegations are substantiated, ZMC said it could make formal findings and issue orders or recommendations, notify the relevant media organisation, pursue court action and refer suspected criminal conduct to the police and prosecuting authorities.
“ZMC will not shield any media practitioner who abuses the profession for personal gain,” it said.
Editors, publishers and newsroom managers were urged to maintain clear rules separating advertising and sponsorship from editorial decisions and to establish policies governing gifts and facilitation.
Members of the public and organisations have been urged to report suspected cases and provide evidence such as names, dates, locations, messages, recordings, witnesses and proof of payment.
“Every complaint will be handled objectively and with due regard to the right of all parties to be heard,” reads the statement.
The commission reaffirmed its commitment to media freedom and freedom of expression and said journalists must uphold professional and ethical standards.
“The commission’s position is unequivocal: Journalism is not for sale,” read the statement.
