Online Reporter
Sikhulekelani Moyo, [email protected]
The Zimbabwe Tourism Authority (ZTA) board has appointed Dr George Munyaradzi Manyaya as the new Chief Executive Officer, with effect from February 1, 2026.
In a statement, the board said Dr Manyaya brings strong academic credentials, strategic leadership and extensive multisectoral experience to the country’s tourism marketing and development agency.
“The Board of the Zimbabwe Tourism Authority (ZTA) is pleased to announce the appointment of Dr George Munyaradzi Manyaya as Chief Executive Officer, effective 1 February 2026,” read part of the statement.
The board described him as a seasoned executive with a solid academic and professional background.
“Dr Manyaya brings strong academic credentials, strategic leadership, and extensive multisectoral experience,” the board said.
Dr Manyaya holds a Doctorate in Business Management, a Master of Science degree in International Relations, a Master’s degree in Strategic Management and Corporate Governance, and a Bachelor’s degree in Business Management.
He also has professional qualifications in Mass Communication, Diplomacy and Regulation.
Dr Manyaya has served across key tourism-enabling sectors including aviation, transport, telecommunications, energy, mining, banking and the United Nations system through the International Organisation for Migration (IOM), giving him broad insight into tourism development, infrastructure, investment and stakeholder coordination.
A recognised marketing and communications strategist, he joins ZTA from ZESA Holdings where he was the general manager responsible for marketing, communications, and stakeholder relations.
“A recognised marketing and communications strategist, Dr Manyaya joins ZTA from ZESA Holdings, where he was General Manager responsible for Marketing, Communications, and Stakeholder Relations,” the statement said.
Dr Manyaya has served and continues to serve on several boards in both the public and private sectors. He is also the chairman of the Zimbabwe National Road Administration (ZINARA), where he has spearheaded successful rebranding, governance and modernisation initiatives.
He was previously appointed Tourism Brand Ambassador and served on the Organising Committee of the 2013 United Nations World Tourism Organisation (UNWTO) General Assembly, which was successfully co-hosted by Zimbabwe and Zambia.
The board said his mandate at ZTA will be wide-ranging and strategic.
“Dr Manyaya’s mandate includes positioning Zimbabwe as a competitive tourist destination, driving tourism development, enforcing industry standards, generating tourism intelligence, coordinating stakeholders, and facilitating sustainable investment for national growth,” said the board.
Sidumisile Mabena