Online Reporter
Mangaliso Kabulika
Zimpapers Arts, Entertainment Hub
IN a move tailored to improve the welfare of creatives, a new organisation called the Artists Welfare Union of Zimbabwe is set to be launched today in Harare.
This initiative is driven by the tireless efforts of Sarah Dhliwayo, an events planner, musician and choreographer.
The launch is slated for The Grub Restaurant & Pub in Eastlea, Harare, today.
Dhliwayo said the union sought to formalise the sector, ensuring that the welfare of artistes was prioritised.
She highlighted the association’s commitment to addressing critical issues such as pension funds, funeral policies, maternity leave benefits and medical aid.
These areas require urgent attention, as many creatives are living from hand to mouth.
In an interview, Dhliwayo stressed that artists need to operate professionally and formalise their practices.
She emphasised that art should not be treated as a pastime but rather as a legitimate profession.
“The industry has grown, and there are now too many artistes; it’s high time we formalise the sector,” she stated.
“We need to eliminate the derogatory term that labels our artistes as destitute due to a lack of formalisation. We have also been witnessing a trend where an artiste dies or falls ill, prompting people to beg for money to address the situation.
“We start blaming the artiste and the Government, but this must be stopped immediately. We are also planning to collaborate with promoters on artistes’ contracts to ensure that arrangements are made for their funerals and supporting families in the event of their passing while on duty,” she stressed.
Dhliwayo also shared the plight of female artistes, whose fortunes often wane significantly once they become pregnant.
“Female artistes who fall pregnant must be compensated during maternity leave. This needs to be amended in some of their professional contracts, as they should not suffer financially during this time.”
She called upon artistes to register with the union today at The Grub Restaurant & Pub in Harare.
“A total of 21 bands are set to perform at the event, having already registered with the union.
“The union seeks to improve the welfare of artistes by addressing some of the issues plaguing the sector,” she said.
In another interview, actor and musician Forget Chaduka, known for promoting theatre and comedy, welcomed Dhliwayo’s initiative as a game-changer for creatives.
“As creatives, this initiative has come as a blessing for us, and we are praying for the sector to be formalised.”
He noted the need for a change of mindset to improve the welfare of artistes.
“The change begins with us; we need to elevate our standards to achieve the results we all desire.
“In my own capacity, I have tried my best to be as professional as possible because this change is essential,” he added.
Fellow comedian Doc Vikela, whose real name is Victor Mpofu, urged creatives to unite and formalise the sector.
“As creatives, I believe we can only change our fortunes by working as a united front. The advantage we have is that we are well-known, but many of us have little to show for it.
“I therefore call upon creatives to come together and work as a united front. By doing so, we can enhance our operations and function as one,” he stated.
Doc Vikela, who has discovered his hidden talent for broadcasting at Classic FM, added, “As content creators, we don’t stop working; I will be busy after my radio sessions from 6 am to 9 am. My prayer is that we unite as creatives, ensuring that when we seek corporate support, we speak with one voice. This can only be achieved through collaboration.”
Bulawayo-based pageant guru Sipho Mazibuko called for unity ahead of the Workers’ Day celebrations.
“We are calling for unity, and in my case, while I will be there in spirit, I will attend the celebrations here in Bulawayo accompanied by some of the models.”
As such, the call for unity and professionalisation within the creative sector is not just a plea but a necessary step towards a sustainable future.
By coming together, Dhliwayo believes artists can advocate for better conditions, ensuring that their contributions are recognised and valued.
“This collective effort can pave the way for a more secure environment where creativity thrives, allowing artists to focus on their craft without the burden of financial instability.
As the sector evolves, it is crucial for all stakeholders — artists, promoters, and the government — to collaborate in creating a framework that supports the growth and well-being of creatives.
“Only through solidarity and a commitment to professionalism can the industry flourish and provide a brighter future for all involved,” she explained.
