admineTV’s new soapie, “Ashes To Ashes” aired its first episode last week, steering some attention away from SABC’s flagship soapie: “Generations The Legacy”. Now viewers are asking who will win in a battle of the soapies.
Many “Generations” fans were shaken and discouraged by the departure of 16 of their favourite actors from the much-loved SABC soapie in August last year, due to salary disagreements with executive producer Mfundi Vundla. But the salary spat and subsequent dismissals served up an opportunity for eTV to nab experienced and recognised actors for its own home-grown soapie. Late last year Monde Twala, the director of eTV’s channels division, told Sunday World: “South African viewers deserve the best television — eTV is brewing a brand new and spectacular 8pm line-up in the new year,” and the channel was rumoured to be targeting the 16 dismissed actors.
When the soapie launched on Tuesday viewers discovered that the telenovela stars four ex-”Generations” alums — Nambitha Mpumlwana, Maggie Benedict, Mandla Gaduka and Zenande Mfenyana.
Twala called it the regeneration of the 8pm slot. And a “re-generation” it is. Here are some cues that “Ashes To Ashes” has taken from “Generations The Legacy”:
1. The 8pm time slot
Many South Africans make it a ritual to eat supper at 8pm so that they can watch their favourite soapie at the same time. The question on many people’s minds now is which soapie they will turn to.
2. Actors
Actors can draw loyal viewers. Those who missed their favourite “Generations” actors can now catch them on the new “Ashes To Ashes”.
3. Plot
While both soapies explore the complexities and the formalities of the business world, their approach is different. “Generations” focuses on life around advertising and marketing businesses in competition with the Moroka family legacy, while “Ashes” explores the big business of funeral services in this country and follows the growth of Namane Funerals, a family business dealing in cars, catering and caskets. — Sowetan.
Online Reporter