Forget about New’s Year’s Day. If you’re thinking about starting a diet or a fitness program or quitting smoking, you only need to wait for . . . Monday. Maligned Mondays are actually days that tap into the “fresh start effect,” when we feel like “a new person,” ready to take on a change in habits, according to a recently released report. On certain days, called temporal landmarks, you just have a different view of yourself. People think, “I am going to be a new person and . . . I am no longer going to be a part of the path of failure.”
To determine these temporal landmarks, the Wharton researchers conducted three experiments: they scoured Google analytics to see when and how often people searched for diet and exercise; then they tracked the most popular days at the University of Pennsylvania gym; finally, they examined a website where people made contracts with themselves to change a behaviour – they lost money if they failed. The Wharton researchers didn’t study whether people achieved their goals, but psychologist John Norcross of the University of Scranton says people who make New Year’s resolutions or quit smoking during events like the Great American Smoke-out actually are more successful than expected.
Here are the most popular days for starting a diet, beginning a new workout program, or even switching your 401K into an IRA, according to researchers.
Mondays
“Monday is going to be a fresh start,” because it motivates people.
It gives an energy surge to people. Mondays do have drawbacks. People can use all their energy and willpower up early on, meaning they can burn out later in the week. If you fall off track by Thursday, don’t wait until Monday for a new start. The key to change is at the next meal or the next morning, starting over as there’s no evidence of a “bad day” to start a new behaviour, but don’t start something new when you feel low energy and willpower.
Birthdays and Anniversaries
Every year I make birthday resolutions. For me, I feel like those are the landmarks that I would like to seize upon and it turns out I’m not alone.
The researchers found that day after a birthday many people hit the gym, with the exception of the 21st birthday (too many people are nursing hangovers to consider a workout after that birthday).
“(Birthdays) are meaningful events looking forward, as they spur change in behaviours.
Birthdays also can serve as a time to revisit an earlier goal.
As humans we like to be reminded ‘here is an opportunity, go for it,’ We ask people to start on a day that signifies a new beginning or a meaningfully important date
First day of the month
Gym attendance is up in the beginning of the month, according to Google search data.
So don’t be surprised if workout classes are more crowded or you have to wait for a popular exercise machine.
New season or new semester
Many people make changes at the beginning of the seasons, researchers found.
Spring is a time to clear clutter from our lives, or a reminder that bathing suit season is coming. Fall brings the start of a new school year.
New Year’s
It’s the cliché, but people have made New Year’s resolutions since ancient Roman times. “It is the get out of jail free card” . . . here is the socially acceptable time to start anew. New Year’s resolutions survey found that about 40 percent of people who make them stick to their resolutions.
“Success rates are better than most people imagine. We find that while a new year gives people an opportunity to think about the future and their future selves, it also helps them reflect on the past and their negative behaviours as people need both perspectives to change.
“Using both sources tends to be associated with success-not just being disgusted [but] looking forward and saying ‘here is my new life.’”
People are more likely to change around new years because there is more social support and more information available, he adds.
Siba Guzha can be contacted on 020 6417 ext 218/ 0772 789 110/[email protected].



