daniel chigunweBetPokies.org was established by John Gold in 2020. Throughout the four years of the site’s existence, it has grown from a simple online casino review site to a whole hub of all kinds of gambling information. We contacted John Gold to learn more about BetPokies, which is now a part of ZehrMedia, and introduce this website to you!
John Gold is an adept gambler who established BetPokies.org at the beginning of 2020 when the whole world was under lockdown. Initially, the intention was to create a platform where people would come for uncomplicated casino reviews and not much more. John Gold would visit casino websites, gather some basic facts about them, and then upload his views, so users can easily locate good online casinos.
Nevertheless, the site started developing a lot more than expected. That prompted John to bring in more writers to the site and shift the centre of focus to include a wider range of content. Accordingly, readers are now offered not only online casino reviews, but also guides for payment systems, game developers, the latest news from the gambling business, and more! Now, let’s go to the most interesting part of the article – the interview with John Gold!
Hello, John! Let me first thank you for agreeing to this interview and getting straight into the heart of BetPokies. How has your relation with BetPokies.org changed since you started working for the firm?
Hi there! The pleasure is all mine! Well, as BetPokies grew, my role changed. It evolved from a writer-manager to a head of the team and Chief Editor. It is pleasing to hear that, as BetPokies, we have evolved as we now have four writers, including myself, responsible for different areas. Since BetPokies started to become famous among readers who request more and different types of content, it was clear that I had to build a team,
That’s an interesting approach, having different people for different topics. How do you collaborate with other team members at BetPokies.org to maintain consistent quality and tone?
I believe that the most important job was done when I hired these people. I made it clear that quality, unbiasedness, and the absence of plagiarism or AI content are crucial for BetPokies. I interviewed many people, but unfortunately, very few of them were interested in creating something truly unique and worthy of attention.
Regarding our communication now, it’s worth saying that while we all have very friendly relationships, at work, we remain professionals. I check all the content they write myself, and I may be quite picky and have a lot of criticism. They, on the other hand, sometimes disagree with me and fight for their texts. So, the process of content creation can become quite argumentative. Yet, we all know we have the same goal — to help BetPokies become more and more popular and truly useful for readers.
We love your honestly! What about the core mission of BetPokies.org. How do you and your team see it?
That’s pretty simple. As I said, we have the same goal. We want to create one of a kind platform, something that will replace all other similar sites. BetPokies already has many unique articles, guides, and reviews to offer, and we don’t plan to stop. We want to collaborate with responsible gambling organisations, we are currently developing out social media to be closer to users/ Generally speaking, we want to be a tool that will help Aussie gamblers have safe and high-quality gambling experience.
Sounds exciting! We hope we will see it all in reality soon! All the content at BetPokies corresponds with current trends in online gambling, and we can also see news articles on events that have just happened or have just started going viral. How do you ensure that your guides align with the needs of Australian players?
That’s a good question! Staying relevant can be hard, as you must not only take care of conducting research, maintaining high-quality of content and its frequent publishing, but also doing it all as fast as possible so as to be first to tell our readers about the most recent updates in the gambling sectors, events, etc.
For that, we have content managers who thoroughly monitor gambling forums and Aussie players’ search queries, also, we often receive questions directly from our readers. That’s how we know what worries and interests gamblers.
In your opinion, what makes BetPokies.org a trusted source of information for gamblers?
Everything I said earlier about how BetPokies team works is what makes it a trusted source: our dedication, the desire to develop ourselves and our website, some criticism of ourselves and strict quality standards. Despite the fact that we try to be a trendsetter in our niche, we nevertheless regularly check what our competitors are publishing because unfortunately, many websites spread fake information. And lastly, we listen to our readers. We often receive emails and messages in social media from them with questions, requests, notes, and even complaints.
What feedback from readers has been most impactful or memorable for you?
A reader once emailed to say that our guide on gambling laws made it possible for her to win her argument with a casino. They did not even know they had such rights until reading the article and were willing to do so after having done so. Impact like that – that it’s the reason I spend a lot of time trying to ensure that the information provided is as simple and straightforward as possible. It is never a bad thing to know that the work we are doing is beneficial to the clients who will utilise it.
Wow, this is so amazing! And with this positive and even touching sentiment, we end our interview. It is true that a lot of Australians, after reading about Betpokies.org, become interested in it. It was a pleasure talking to you. Thank you for your candor and honesty.
Online Reporter